Archive for December, 2009

Word of Advice for Overseas Exhibitors

Monday, December 21st, 2009

day1 NRT-HAN by yukop.

While it is no easy task and requires prior-proper-planning, international exhibiting will better position your company to serve the developing markets of the world (some 86% of the world’s population says Mahajan & Banga, authors of “The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century“).

  • You’ll want to ensure you’re up to date with the latest show information.  Read show books thoroughly as soon as you receive it, and adhere to the deadlines outlined.
  • Space sign-up for future shows is often held at the conclusion of the exhibition.  Come prepared and jump on opportunities.
  • Labor unions are not as prevalent in foreign countries, so you have much more freedom to do your own installation & dismantling activities should you desire.
  • The closer you get to the show, the more expensive and less convenient lodging accomodations will be.  Book your hotels up to a year in advance for major international shows.
  • Check into the possibility of obtaining value-added tax  (VAT) refunds for hotels, meals, car rentals, exhibition space, advertising, etc.
  • Ensure you have obtained any entry requirements (visas) for the country you plan to visit.
  • Photocopy your passport and keep it in separate place.  If your passport is lost or stolen, you can go to the nearest U.S. Embassy or American Consulate to get a replacement.
  • Security can be an issue in some countries, both in your booth and from a personal safety standpoint. Obtain information before leaving the US, take common sense precautions to avoid possible hazzards.
  • Credit cards are not as widely accepted overseas, so take extra cash or ensure you have an acceptable method of payment.

Nine spots knowledge was dropped in 09′

Monday, December 14th, 2009

Some tips you might be familiar with, while others might be costing you dearly.  Brush up on your tradeshow and event expertise and ensure you’re on top of your game at your next event with the 9 most popular articles from Skyline Trade Show Tips in 2009.

9 Trade show Tips for 09'

10 Things I Wish I Knew Before I Started In Marketing

10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows

10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows

22 Reasons To Exhibit At Trade Shows

5 Successful Exhibiting Tips for a Down Economy

5 Steps To Trade Show Success

Hey Booth Staffers, Want My Lead? Treat Me Right

5 Places to Look for Trade Show Display Ideas

Be Ready When The Trade Show Opens: 6 Pitfalls To Avoid

When life hands you lemons…

Tuesday, December 1st, 2009

Crimewatch: Copper Thefts