Archive for July, 2012

San Antonio Tradeshow Displays: Appealing To The Senses With Interactive Elements

Wednesday, July 18th, 2012

It’s difficult to capture the attention of visitors on the trade show floor when you’re competing with hundreds of other trade show displays. If you’re looking for an innovative way to grab and keep the interest of attendees, consider adding a few interactive elements to your booths for Austin trade shows or San Antonio tradeshow displays. Show and booth designers are increasingly using various techniques to apply to all of the senses by using audio, visual and tactile demonstrations and interactive activities that turn visitors into actual participants in San Antonio tradeshow displays.

 

Appealing To The Senses: Moving Beyond Information

Any time you incorporate a demonstration in booths for Austin trade shows, you’re engaging the reasoning skills of attendees. They can follow the thought process behind the demonstration and understand how the product or service works. But adding other elements that appeal to their sense of hearing, sight or touch adds depth to San Antonio tradeshow displays. If they can not only watch the demo, but touch the product or listen to a comparison, they will be more inclined to linger to learn more. You can then add banner stands in San Antonio with bullet points summing up the advantages offered by your company or direct people to the next station within your San Antonio tradeshow displays or booths for Austin trade shows. Layering your information and using different types of sensory input will underline the unique qualities of your company.

 

How To Do An Interactive Display

Today’s consumer electronics make it easy to turn San Antonio tradeshow displays into interactive, audience participation showstoppers. You can still use elements such as banner stands in San Antonio or table top displays in booths for Austin trade shows, but you shouldn’t stop there. Instead, use them to add newer technologies. With so many people using Smart Phones, consider adding QR codes to various elements so that visitors can quickly scan and download information about your business. Touch screens that reveal additional information and interactive catalogs, quizzes or guides displayed on several iPads displayed in your San Antonio tradeshow displays or downloadable to their own tablets are also great ways to encourage increased participation by individuals at San Antonio tradeshow displays.

 

For a more entertaining way to encourage interaction in your San Antonio tradeshow displays, consider installing responsive flooring that is illuminated or that features images as visitors walk on them. You can even create an interactive “trail” leading them to particular stations. Some booths for Austin trade show stands incorporate tactile features that allow individuals to touch your products or taste samples. Even scent can be used to trigger powerful responses. If you’re selling lawnmowers, air fresheners or aromatherapy diffusers that carry the scent of fresh mowed grass are wonderful, subliminal elements that will improve your ROI for a relatively insignificant cost.

 

Add A Personal Touch To San Antonio Tradeshow Displays

Numerous studies have confirmed that appealing to the emotions as well as the senses can pull visitors more deeply into the story of your products or services. You can use an array of elements to do this. Booths for Austin trade shows might include banner stands or table top displays in San Antonio tradeshow displays to draw visitors in and send them on to each new station as they follow the story you’re telling. Adding sensory elements can make the experience even more effective.

 

The use of a variety of interactive features when designing San Antonio tradeshow displays is a powerful way to ensure that visitors are fully engaged in what you have to offer.

If your business needs a custom trade show display in the San Antonio or Austin area, contact Xtreme Xhibits today!