Archive for September, 2014

Four Key Ways Xtreme Xhibits Can Help Your Trade Show Booth In Austin Stand Out From The Crowd

Friday, September 26th, 2014
Booths for San Antonio Shows

Four Key Ways Xtreme Xhibits Can Help Your Trade Show Booth In Austin Stand Out From The Crowd

Here at Xtreme Xhibits, we often partner with clients who are interested in creating their first trade show booth. Austin entrepreneurs as well as business owners throughout the region know that teaming with us is a great first step towards reaping optimal benefits and overall return on investment from your live engagement marketing campaign. While other design firms claim to offer “experts,” Xtreme Xhibits actually has the skills, experience and industry reputation needed to truly deliver a final trade show booth in Austin that makes lasting crowd impact, all while propelling your brand image forward to your specific targeted consumer niche.


Important Considerations When Designing Your Company’s Trade Show Booth In Austin


At Xtreme Xhibits, we firmly believe that no two businesses are alike; it’s critical to create a unique trade show booth for each customer based on their specific needs and requirements. When beginning to partner with clients who are making their initial foray into the realm of live encounter marketing events, we consult closely with the entire team to gain a firm understanding of every business’ specific goals and objectives. Having a thorough gauge on what results you’re looking to yield can help us create a customized path for achievement.


Beyond our customized design approach, the team at Xtreme Xhibits also keeps four key considerations in mind when creating a distinctive trade show booth in Austin. First and foremost? Our design experts always strive to make brand a top priority in the final layout. We include brand critical information such as logo, color scheme and even corporate slogans throughout our trade show stands to ensure that every visitor will know exactly who your company is as soon as they enter the exhibit.


Other Ways We Help A Trade Show Booth In Austin Garner Crowd Attention


In addition to highlighting your brand, our design specialists also determine a focal point for your exhibit. We showcase this focal point strategically on your booth so it commands attention, no matter where you are located. Having a focal point helps guests find (and be drawn to) your trade show booth at Austin events rather than moving on to the competition’s stands.


Creating an inviting, welcoming space is also a top priority for the team at Xtreme Xhibits. We work hard to create a space that truly entices wandering crowds to stop and spend quality time with your employees. We will work closely with you to design a customized shape that maximizes flow and can even offer a sitting area complete with chairs so your guests can get the attention needed from your staff.


What’s the final consideration that is always on our design radar? Creating spaces for product grouping. Our product grouping strategies can deliver a collective image of all your most important product options. Additionally, we can use this space to offer easily accessible marketing materials so your guests have everything they need to reach out to your business in the future.


Xtreme Xhibits can create a trade show stand in Austin that instantly conveys exactly what your business about. Contact Xtreme Xhibits for more information on exhibition strategies.

Leveraging The Very Latest Convention Trends In Your San Antonio Trade Show Stands

Wednesday, September 17th, 2014
Xtreme Xhibits Austin Showroom

Leveraging The Very Latest Convention Trends In Your San Antonio Trade Show Stands

As a leading provider of customized San Antonio trade show stands, the team at Xtreme Xhibits understands that in order to achieve pinnacle results at any live marketing event, our clients have to continuously evolve their game day strategy. With so many competitive organizations vying for the crowd’s attention, the only way to stand out from the masses is to consistently keep changing their marketing approach and overall execution. By using our award-winning San Antonio trade show stands and staying informed on (and ultimately staying ahead of) the trends in the live marketing industry, our clients are able to showcase their brand, products lines and services in a memorable way with long-lasting impact and results.


Xtreme Xhibits Offers Top Tips For Making San Antonio Trade Show Stands Stand Out


If you’re ready to use your innovative San Antonio trade show stands to broaden the reach of your brand at the next live event, Xtreme Xhibits can help. We have built our reputation as a trendsetter in the live event marketing industry, and we pride ourselves on working with clients to incorporate the very latest trends into their exhibits to help them edge out the competition and command the attention that their brand deserves.


What’s one current trend that can help your San Antonio trade show stands outshine the competition? The use of various materials and fabrics throughout the exhibit. Gone forever are the days of just using rigid wood and metal components throughout the configuration. At Xtreme Xhibits, we also use a wide range of premium materials and fabrics in every booth. The result? Our San Antonio trade show stands instantly deliver a unique and distinctive final look that sets them apart from other displays. We strategically use various materials and textures to create a lighter and more airy final appearance that can feel more welcoming to visitors. Additionally, our team of design experts can often use the same materials in other accessories, such as banner stands, to create a comprehensive marketing front that truly helps your brand resonate with the masses.


What’s another key trend that makes major marketing impact? Customized lighting. Yes, every venue will offer some type of lighting configuration to all exhibitors. However, using the general venue lighting means, ultimately, you “get what you get.” At Xtreme Xhibits, we believe in taking no chances when it comes to lighting. We work with customers to create a customized lighting approach that lends a dramatic flair and commands attention on even the busiest showroom floor.


Our San Antonio Trade Show Stands Deliver A Sensory Experience


Perhaps the biggest benefit of our San Antonio trade show stands is an overall sensory experience. Prior event trends mandated that business owners should market at the crowd. However, the latest approaches show that marketing to masses delivers long-lasting, sustainable results. Xtreme Xhibits can help you achieve an exhibit experience that resonates with as many senses as possible…all while keeping a firm focus on your specific brand image. Sight, sound, touch, and even smell – we can create an engaging, interactive experience for guests using virtually every facet of your trade show stands to ensure that you leave an impression that lasts far beyond the convention itself.


Ready to get started on your customized San Antonio trade show stands? Contact Xtreme Xhibits today for more exhibit ideas.

Selecting the Best Location for Your San Antonio Trade Show Booth

Friday, September 5th, 2014

Selecting the Best Location for Your San Antonio Trade Show BoothWhen your company decides to exhibit at a trade show, will any space do? At a San Antonio trade show, booth location is crucial. You may think that just getting in the door is enough, but the psychology of space selection says otherwise. Xtreme Xhibits by Skyline can help you understand what is involved in picking a booth.


What Is The Ideal Location For Your San Antonio Trade Show Booth?


There are many schools of thought about what makes for a good location. The reality is that as a newbie to a particular show, you may not get prime space as that is first offered to past exhibitors who may book the same space year after year. There may actually be an auction for remaining space. Even if you are a first-time exhibitor, you may be offered a decent space. If not, you should aim to book as early as possible in hopes of getting the best space or gamble on waiting, in hopes that a cancellation will free up a space you consider desirable.


When it comes time to select a space for your San Antonio trade show booth, what should you aim for? Common wisdom in the industry is often conflicting:


  • Should you avoid the entrance? Your first thought might be that a location by the door is unbeatable. Experts say a loud “No” to this, as people often congregate at the front of the show to get their bearings about how the expo is laid out, to wait for others, or to prepare to leave. This means that people who come into your booth might just be passing the time and not interested in what you are offering. On the other hand, large players often have huge displays at the front so your small booth might get traffic.


  • Should you avoid placement next to distracting booths? While you might not be able to tell when you sign up for booth space, some exhibitors use music, PA systems, or videos with loud soundtracks to pull in traffic. If they are successful, the people lurking about might dissuade those who are truly interested in getting to you or drive them away if the volume is too loud. On the positive side, some times during the day are likely to be quieter and you may benefit from extra traffic at your neighbor’s booth.


  • Should you avoid booking space next to a competitor? An industry trade show is not like the state fair where vendors in adjacent booths attempt to lure away the competition. You want the presentation of your product to be viewed on its own merits. There is little debate on this!


  • Should you be near seminar rooms or near restrooms or snack stations? While attendees might be focused on getting to a location, once they have attended the talk, hit the bathroom, or had their coffee or snack, they might be in a mood to focus on booths. In general, places that attract traffic could be good for you, which is why spaces at the end of a row or at the crossroads of an aisle where people have to pass can be lucrative.


What Really Determines The Best Space?


Technically, some booth spaces may seem better than others, but how you present your San Antonio trade show booth and do your pre-show marketing are the biggest determinants of pulling in traffic. If you know your location is not ideal, you need to work harder to create a successful show.


Figuring out how to do this can be challenging, even for an experienced exhibitor. Fortunately, there is help available. Xtreme Xhibits by Skyline. Not only will they help you select the best San Antonio trade show booth, but they can also help you with show preparation. Experts in the field, they know how to create a successful show. Call today!