Archive for February, 2016

Avoid Common Mistakes At Your Trade Show Stand In San Antonio

Thursday, February 25th, 2016

Avoid Common Mistakes At Your Trade Show Stand In San Antonio

Industry conventions have the potential to be a gold mine of sales, contacts, and exposure for your business. But you have to know what you’re doing. All too often, expo novices make mistakes that may seem small but can have huge consequences to the success of your exhibit. Steer clear of these common errors and your trade show stand in San Antonio will pay off in a big way.

  1. Not Planning Ahead

Obviously you’re very busy with the day-to-day operations of your business, but it’s vital that you set aside some time well in advance to plan your exhibition. That trade show stand in San Antonio is not going to run itself. Set goals for tasks you’d like to have accomplished 12, 9, 6, and 3 months before the expo, so you have plenty of time to get all your ducks in a row.

  1. Sending The Wrong Employees

If your more experienced staffers are all tired of packing up and heading to conventions, it’s tempting to send the newest people and give your other salespeople a break. But when the stakes are this high, that could be a huge mistake. Make sure you send experienced, seasoned salespeople to conventions to maximize results.trade show stand san antonio

  1. Neglecting Social Media

Facebook, Twitter, YouTube, LinkedIn; they may seem inconsequential, but social media is growing more and more important in the modern business world. Plus, they’re excellent platforms on which to promote your attendance at the convention. Try putting together a video of your team at the expo; posting it on YouTube, and then sharing it on you company’s social media pages. This way, your presentation will reach a far larger audience than just the convention attendees.

  1. Putting Barriers In Front Of Your Trade Show Stand In San Antonio

Obviously you’ll need tables in your booth, but be careful about where you place them. Setting a table across the entrance to your display with an employee standing behind it is a big mistake. That puts a barrier between you and your potential customers, making them less likely to engage with your sales staff. Instead, put the tables at an angle or off to one side so that they’re not blocking the attendees from entering your booth.

  1. Not Training Your Staff

You would never send a new employee to work your convention exhibit without training them first, so why should a convention be any different? Even if you’re sending sales staff that have done a million of these shows before, you may be using a different strategy or promoting a different product this time. Invest some time in thoroughly training your staff and making sure they all know exactly what your goals are for this specific expo and how you expect to achieve them.

  1. Poor Follow-Up

After you’ve spent all this time and money on your trade show stand in San Antonio, it is essential that you follow up on your leads immediately. Make a plan in advance for how to handle any new contacts or sales leads after the expo and make sure it happens fast. If you wait too long, those contacts will have forgotten all about you, or your competitors might have gotten in touch with them first. Don’t waste all that effort by not following through.

Now that you know the pitfalls to avoid, enjoy your experience at the convention. For more insider tips and tricks, Xtreme Xhibits is here to help you. Call us today at 210.299.5000 or email at info@xtremexhibits.com to learn how we can help you make a splash at your next expo.

San Antonio Trade Show Booth | Buy Or Rent

Tuesday, February 16th, 2016

San Antonio Trade Show Booth: Rent Or Buy?

Are you getting ready to attend an upcoming industry convention, or planning to market at expos in the future? Then you need a fantastic display. At conventions in San Antonio, a trade show booth that catches people’s eyes and tells a clear story is essential. First impressions are everything, after all, and you want a booth that will make people want to stop and find out more about your business.

But what is the best way to get that fabulous display? Should you buy or rent? Well, it depends. Each solution has its pros and cons, and what’s right for one company could be completely wrong for another. It’s important to evaluate the benefits and drawbacks of renting vs. buying and make the decision that’s appropriate for your business. Ask yourself a few questions to figure out what your solution should be.

  1. How Often Will You Use Your Display?

A big part of the renting vs. buying decision comes down to simple economics. In general, the cost to rent a San Antonio trade show booth is about 25-35% of the cost of purchasing it. So if you only plan to use your display once or twice in the next year or so, then renting is the most economical option. If you attend conventions more often than that, however, you should san antonio trade show booth consider purchasing, since that will save you a significant amount of money in the long term. On the other hand, by renting each time, you save the cost of storing and maintaining the display, so it will be in mint condition each time you use it.

  1. How Big Should Your San Antonio Trade Show Booth Be?

If your typical display area is only ten square feet, then purchasing your stand probably makes more sense. If you’re usually exhibiting in larger spaces, though, then give some thought to renting. Not only are larger displays more expensive, but they’re also more difficult to store. Additionally, if you’re renting a large San Antonio trade show booth, the rental company can even help you set up the booth when you get the convention, saving your team a lot of work.

  1. Would You Like To Redesign Your Display?

One major benefit to renting rather than buying is that it’s very easy to change your display. Especially when you’re just venturing into the world of industry conventions, you’ll probably want to adjust your marketing strategy each time. After you’ve had a chance to see what works for your business and what doesn’t, it only makes sense to redesign your approach using that new information. When you’re renting, it’s very easy to change your approach and your booth up as needed. If you’ve bought a stand, however, you’re locked in to that design. While you can certainly change the modules of the stand and rearrange the materials, it’s just not as flexible as a rented stand. On the other hand, if you’re a seasoned convention pro, you know what marketing strategies work for you and you might not need to revisit your strategy very often.

Since expos are such a fantastic marketing and sales opportunity, it’s essential that your San Antonio trade show booth stands out from the crowd. Whether you choose to rent or buy your display, Xtreme Xhibits will help you design the perfect stand for your business. To learn more about what we can do for you, give us a call at 210-299-5000.

Reasons To Use Table Top Displays In San Antonio

Sunday, February 7th, 2016

8 Reasons Table Top Displays In San Antonio Will Wow The Crowd

When you need to ensure maximum attention in a few feet of space, look no farther than a table top display. Table top displays in San Antonio will provide a professional, quality look that works for any industry or event. Most displays will break down and fit into a backpack or your carry-on luggage making them easy to transport. If you’re on the fence about using a table top display, here are a few reasons that will help you make up your mind.

  1. Makes An Exhibitors Job Easier

While you might not think that this as a way to wow the crowd, and no, it doesn’t directly impact your audience, but a quick, easy set up means you won’t be as stressed or rushed and will be ready and waiting as soon as the doors open. When you are able to focus on customers, they will be more likely to enjoy their interactions with you.

  1. Big Impact In A Small Space

When you don’t have the floor space for a full sized wall or banner display, or when you need all available booth space for merchandise, table top displays in San Antonio are the solution you need. With the right location and design, you will still make the impact you’re looking for.

  1. Grabs Attention

Just like larger, more elaborate booth set ups, table top displays can grab a whole lot of attention. Big bold graphics and eye catching designs will help bring people into you booth and get them talking. The more people you can bring into your booth, the more likely others are to follow and see why your booth is drawing a crowd.

  1. Brand Recognition

In a sea of table top displays in a San Antonio trade show, having a name that customers already know and trust can be invaluable. And for companies that attend trade shows in multiple cities, having a standard design will ensure a cohesive look.

  1. Ability To Be Interactive

Technology is an important part of our everyday lives, and customers expect your business to have an online presence. Incorporating tablets to give virtual product tours or browse product catalogs can mean more information is given in a short time and a higher likelihood that you’ll be remembered.

  1. Quality Makes A Good Impression

When choosing your table top display in San Antonio, remember that nothing makes a better first impression than a quality display. Skyline displays are made of materials that will last for a long time, enabling you to continue to make a big impact without having to get new displays for every show.table top displays San Antonio

  1. Accessories Add Even More Impact

Table throws designed to compliment your table top display make your trade show or event set up have a seamless, professional look that only enhances your business’ image in the eyes of attendees.

  1. The Many Choices Helps You Stand Out

Table top displays in San Antonio come in a wide array of styles and shapes to meet your individual need. Contact Xtreme Xhibits today and see what can be done to help your business get the recognition it deserves.