Archive for March, 2016

Rentals | San Antonio Trade Show Installation

Tuesday, March 29th, 2016

Rentals In San Antonio: Trade Show Installation And Custom Graphics Help You Win That One Big Show

If your company is active in trade show marketing, you’ve probably already got an effective standard exhibit for trade shows in San Antonio. Trade show installation and staffing are already second nature with this exhibit. But what if you need to up your game? Exhibitors are taking advantage of the opportunity to take that one big show by storm with a larger and even more impressive presence. Xtreme Xhibits can help you take the display you already own, and combine it with a larger rental exhibit like a tower, island, or even a structure with private rooms for closing deals on the spot. If you’re setting your sights on fielding a big presence at a particular event, be sure you’re set up to achieve your show objectives and get the best possible return on your investment.

Grab That Brass Ring

  • Stand Above The Crowd – The floor at a large trade show is a constant barrage of visual imagery, and it takes something really special to grab the attention of attendees as they slowly shut down to the overwhelming assortment of colors, shapes, and lights. Vertical superiority is one great way to differentiate your booth and message from the background. By adding tower displays or a tall island to your booth, you make your space a landmark on the show floor; people look for these when setting up where to meet each other, so if your booth is a landmark, you’ll find you have more traffic in your area and more people waiting around near you, so you get a chance to engage them.
  • Be An Oasis – One big advantage to using a large island display like San Antonio trade show installationSkyline’s Envoy 275 is that it gives the impression of private space, people will step inside, just for a few moments of respite from the noise and chaos on the floor. If you’re ready for them with an interactive display or demo products, you’ll get a few extra minutes to expose those prospects to your message. Offer them a cold bottle of water, and you may be surprised how long they’ll be willing to stay and talk!
  • Be The Bright, Shiny Thing – It sounds foolishly simple, but the truth is, people are attracted to bright, shiny things. And as much as sophisticated business people like to think that they’re all about the cold, hard facts – and they ultimately do make decisions based on those facts – color, movement, texture, and light still initially attract them. Obviously, you’ve got to be prepared to impress them with your product and knowledge once you engage those prospects, but don’t discount the attractive power of being bright and shiny.
  • Close That Deal – It can be hard to close on the show floor when you’re in a standard 10′ x 10′ booth space because it’s noisy, and there is constant visual distraction for your prospects. They don’t want to stand still and work out a deal; they want to roam. You take names and business cards and spend the next month following up and trying to convert them. When you have a larger space to work with, though, you can set aside a distraction-free area, either defined by banner stands, or by renting a unit with rooms and doors. Wouldn’t you rather leave the show with a stack of contracts than a stack of business cards to follow up on?

Full Service Support And Expert Advice

Xtreme Xhibits by Skyline helps businesses like yours create their perfect trade show exhibit. Exhibitors get San Antonio trade show installation, full service rentals, including delivery, custom graphics and available training in trade show marketing strategies. With rental display from Xtreme Xhibits, your booth will look as unified and customized to your visual branding as if you owned every piece. Make the most of that big trade show, increase your conversion rate, and boost you brand exposure with rental display from Xtreme Xhibits by Skyline.

Add Sizzle To Your Trade Show Exhibits In San Antonio

Tuesday, March 15th, 2016

Add Sizzle To Your Rental Trade Show Exhibits In San Antonio

With a semi-custom rental of trade show exhibits, San Antonio exhibitors have access to more display options than ever before. It takes time and money to build an effective and complete trade show display, so many companies approach the process in stages. Maybe you’ve made a start with your own backwall and tabletop display, but you’re planning your next step toward a more elaborate display. You have a lot of options available, and rental offers you an opportunity to “test drive” additional pieces and make sure they’re going to be a good investment for you. With custom graphics available on rental display, Xtreme Xhibits rental display is a smart choice for many situations.

When Is Rental Display A Good Choice?

  • Less Frequent Use – If your company only does a few shows each year, it’s critical for you to make a big impression at every one. Purchasing, maintaining, and storing all of the elements to make an impressive booth display may not make sense, though. Or, perhaps you’ve got everything you need for a knock-out 10′ x 10′ booth, but you’re planning to go for a bigger space at a couple of key shows that have done well for you in the past. Renting larger pieces to use in conjunction with what you already own makes good sense, and the rental pieces can be customized to fit in with your visual branding.
  • Save Storage And Set-Up Headaches – When you rent larger display trade show exhibits san antoniopieces, they’ll be delivered to your venue and set up by certified installers, so your team can focus on preparing to meet prospects and increasing business. Once the show is over, our installers will be back to strike the booth and return your rentals for you. You can spend the evening having drinks with your team, dinner with a new client, or hopping an early flight home.
  • Flexible Set-Up – If your company uses different booth sizes at different shows, or you frequently change your display up to showcase current key drivers or new products, rental display offers the flexibility you need without the commitment to buy and store a wide range of fixtures. Xtreme Xhibits carries the full line of Skyline displays, so whether you need a huge island or some modular pieces like shelves, a desk, or a projection wall to round out the display you already own, we’ve got you covered. Our representatives will work with you to configure the ideal set-up to achieve your marketing objectives.
  • Try Before You Buy – Maybe your company is considering purchasing more display, possibly some large pieces. It’s a serious commitment and you want to be sure you’re making a good investment. Renting semi-custom pieces for a trial run gives you the opportunity to asses how much extra traffic an island display will actually bring to your booth and whether having an interactive multimedia display helps you improve your conversion rate. Fine tune your display by evaluating the performance of the changes you plan to make so that when you reach a decision to purchase, you’ll do so with confidence that you’re going to get a serious return on your investment.

Rental, Sales, And Full-Service Support

When it comes to trade show exhibits, San Antonio customers get complete support and expert advice on everything from configuration to graphic design and marketing strategies from Xtreme Xhibits. Contact us online, or call us at 210-299-5000 to learn how Xtreme Xhibits and Skyline Displays can help increase your brand’s exposure and your conversion rate at trade shows.

Trade And Consumer Shows | Portable Exhibits In Austin

Sunday, March 6th, 2016

Trade And Consumer Shows: Where To Take Your Portable Exhibits In Austin

When you’re building a marketing strategy, it’s important to decide which type of convention to exhibit at: trade shows or consumer shows. You might think they’re more or less the same thing, but there are some important distinctions to consider. Are you trying to make contacts and stay current on the latest developments in your field? Or are you looking to make some sales and expand your client base? The answer to that question will determine which type of show is appropriate for your business.

Trade Shows: Industry Connections And Big Sales

A trade show is an opportunity to make contacts within your industry. Selling does happen at these conventions, especially to purchasers who need to order inventory to sell at their own stores. Some enormous deals can be made at these conventions, so be prepared to bring your A-game. Many peer-to-peer meetings happen at trade shows: CEOs making big business deals, department heads coordinating large purchases, etc. It’s important to be prepared to make a splash.

Of course, big profits mean a bigger investment, meaning that you’ll need to bring more than just a small portable exhibit. Austin trade shows are filled with larger, more complex displays to show off businesses to their best advantage. At these shows, upper-level management should staff your display; people who are empowered to make big decisions about where and how your products will be sold. Following through is also extremely important, since most big sales will be closed after the show.

Bring Portable Exhibits To Austin Consumer Shows

A consumer-targeted expo is a lot like a temporary shopping mall. Vendors gather to display their products or services, looking to make some sales. These are often a lower-pressure environment than a trade show, since the attendees don’t need to speak with the decision makers in your company. Additionally, the cost of exhibiting at these shows is typically a little lower, since all you’ll need is a portable exhibit. Austin consumer shows are generally made up of smaller booths, unless you’re selling a large product such as furniture or appliances.

portable exhibits austin trade show

As for staffing, you usually won’t need to send upper management, but you do want your best sales staff to go to these shows. Not only will they be the best at selling the products, but a good salesperson will make sure people remember your company so as to maximize repeat business. Make sure to send plenty of business cards and other printed material so that customers won’t forget whom they bought the product from.

Depending on the size and type of your company, either of these shows could be appropriate for you. If you run a smaller business or are just looking to sell directly to consumers, you should definitely take your portable exhibit to Austin consumer shows. However, if you’re after larger deals or major industry contacts, don’t miss the opportunity to go to an industry-specific trade show. The investment, both in time and money, will be larger, but the payoff will be worth it.