Archive for April, 2017

Shed Some Light On Your Pop-Up Displays

Wednesday, April 19th, 2017

Shed Some Light On Your Pop-Up Displays

Pop-up displays offer easy set-up and transportation for a wide range of exhibitors. You can use them to create anything from a stand-alone display at a small event to an island centerpiece at a large tradeshow. No matter where you use your pop-up displays, your graphics, marketing messages, and branding will stand out most effectively with good lighting. Especially among exhibitors who want to carry as little gear as possible and minimize set-up costs, lighting is one area of trade show display that often gets less planning and investment than it deserves. Today’s LED lights offer an attractive solution by pumping out massive illumination using smaller and more lightweight units that are easy to set up and don’t generate a lot of waste heat.

  • Pop-Up Displays San AntonioGrab Visitors’ Attention – In general, LED lights put out more light than other lighting solutions of comparable size and typically greater weight. Skyline’s TriaSol lighting puts out as much as three times the amount of light as even other LED arm-light systems. That means visitors will be able to spot your pop-up display from a much greater distance, and they’ll be attracted to that bright spot on the trade show floor.
  • Create A Consistent Mood Or A Path – Using TriaSol arm lights with your pop-up displays, you can either create a consistently bright environment, or you can make a subtle path through your exhibit by adjusting and aiming the lights and moving the fixtures to draw visitors though your display to your booth team. Because of the brightness and greater surface-area coverage of the TriaSol lights, your display will be thoroughly illuminated with fewer light units, so there’s less gear to transport and install. Up to 15 light units plug into each other, so you’ll have less messy wires and plugs to contend with in your booth.
  • Show Off Your Design Work – The Louvre unveiled new LED lighting for the Mona Lisa and Red Room displays in 2013, and art lovers and visitors from all over the world have noted how much more clearly they see these classic works of art, now that they’re better lit. You’re probably not exhibiting classic works of art, but you’ve probably invested a good deal of time and money into designing your visual branding, graphics, and messages. Proper lighting helps you get the best return on that investment by ensuring that people actually see them. The more effective your lighting, the broader the impact your visuals will have, and your pop-up display will expand its marketing reach far beyond its own space.

Better Lighting Made Easy For Pop-Ups Displays In San Antonio

Skyline Xtreme Xhibits offers everything your company needs to make a big impression with your pop-up displays in San Antonio and Austin. From graphic design to lighting, and a full line of customized rental components to choose from, Xtreme Xhibits will help you set the scene that best showcases your brand and products and helps your sales team achieve their goals.

Hot Marketing Tech Trends For Your Trade Show Display

Wednesday, April 19th, 2017

Hot Marketing Tech Trends For Your Trade Show Display

It’s truly dizzying to think about the number of marketing technologies available to use in a trade show display these days. How do you know which one will work best for your specific brand and products? The folks at Exhibitor magazine have undertaken research project into marketing technology, including a biennial survey of trade show exhibitors, to learn more about which technologies exhibitors are using and planning to use, and how they’re applying those technologies on the trade show floor. The 2016 Marketing Technology Survey results yield some interesting insights.

  • Austin Trade Show Display

    Austin Trade Show Display

    Hot, Hot, Hot! – It will probably come as no surprise that mobile apps and tablets are two of the hottest technologies trade show marketers are using today. Other leading marketing technologies among the survey respondents are event-specific micro-sites, touchscreens and interactive displays, augmented reality (AR) demos and displays, digital signage, and webinars and other video-based presentations. One notable pair of statistics: although 79 percent of the participants reported that the technology they used in their trade show exhibits met or exceeded their expectations and that technology helped increase their traffic, brand recognition, and lead collection, slightly less than a third said they’d established a way to quantify the success of those technologies.

  • Down, But Maybe Not Out – Use of QR-codes and marketing text messages showed a decline between the 2014 and 2016 surveys. It’s not a given that these technologies are dead, though; there are some marketing heavy-hitters who are still using them effectively. They’ve lost their novelty, in general, but developing more creative ways to use these technologies may still bring significant results because they are both low-cost tools.
  • Prepare For Take-Off – Although the survey results show that RFID, NFC, and projection-based marketing tech like interactive projection hit a plateau between 2014 and 2016, this is probably more indicative of a lag in development time for applications and products marketers find helpful and cost-effective, using these technologies. Systems like Skyline’s inTouch solutions make it easier for exhibitors to collect qualified leads, produce and use branded tablet-based interactives and digital brochures, and integrate digital signage and wall displays. Using the tracking data and analytics from inTouch, exhibitors have a more effective way to follow up with leads after the show.

Add The Hottest Marketing Tech To Your Austin Trade Show Display

At Xtreme Xhibits, our team helps exhibitors from San Antonio to Austin create a trade show display that incorporates the right technology to achieve their specific goals, and represent their brand and products. We’ll work with you to create the apps, micro-sites, interactive displays, and digital brochures that will help your booth team bring home more and better-qualified leads, while expanding your brand reach and recognition in the markets that matter most to your success. Skyline’s inTouch solutions make it simple for you to track and evaluate the performance of the marketing technology you integrate, so you know you’re making a solid investment.