Avoid Common Mistakes At Your Trade Show Stand In San Antonio

Industry conventions have the potential to be a gold mine of sales, contacts, and exposure for your business. But you have to know what you’re doing. All too often, expo novices make mistakes that may seem small but can have huge consequences to the success of your exhibit. Steer clear of these common errors and your trade show stand in San Antonio will pay off in a big way.

1. Not Planning Ahead

Obviously you’re very busy with the day-to-day operations of your business, but it’s vital that you set aside some time well in advance to plan your exhibition. That trade show stand in San Antonio is not going to run itself. Set goals for tasks you’d like to have accomplished 12, 9, 6, and 3 months before the expo, so you have plenty of time to get all your ducks in a row.

2. Sending The Wrong Employees

If your more experienced staffers are all tired of packing up and heading to conventions, it’s tempting to send the newest people and give your other salespeople a break. But when the stakes are this high, that could be a huge mistake. Make sure you send experienced, seasoned salespeople to conventions to maximize results.

3. Neglecting Social Media

Facebook, Twitter, YouTube, LinkedIn; they may seem inconsequential, but social media is growing more and more important in the modern business world. Plus, they’re excellent platforms on which to promote your attendance at the convention. Try putting together a video of your team at the expo; posting it on YouTube, and then sharing it on you company’s social media pages. This way, your presentation will reach a far larger audience than just the convention attendees.

4. Putting Barriers In Front Of Your Trade Show Stand In San Antonio

Obviously you’ll need tables in your booth, but be careful about where you place them. Setting a table across the entrance to your display with an employee standing behind it is a big mistake. That puts a barrier between you and your potential customers, making them less likely to engage with your sales staff. Instead, put the tables at an angle or off to one side so that they’re not blocking the attendees from entering your booth.

5. Not Training Your Staff

You would never send a new employee to work your convention exhibit without training them first, so why should a convention be any different? Even if you’re sending sales staff that have done a million of these shows before, you may be using a different strategy or promoting a different product this time. Invest some time in thoroughly training your staff and making sure they all know exactly what your goals are for this specific expo and how you expect to achieve them.

6. Poor Follow-Up

After you’ve spent all this time and money on your trade show stand in San Antonio, it is essential that you follow up on your leads immediately. Make a plan in advance for how to handle any new contacts or sales leads after the expo and make sure it happens fast. If you wait too long, those contacts will have forgotten all about you, or your competitors might have gotten in touch with them first. Don’t waste all that effort by not following through.

Now that you know the pitfalls to avoid, enjoy your experience at the convention. For more insider tips and tricks, Xtreme Xhibits is here to help you. Call us today at 210.299.5000 or email at info@xtremexhibits.com to learn how we can help you make a splash at your next expo.