Archive for the ‘Trade Show Displays’ Category

Are Trade Show Displays Worth The Investment?

Thursday, August 3rd, 2017

Are Trade Show Displays Worth The Investment? Here Are 3 Reasons We Think They Are

No matter what business you are in, something we all have to work towards is minimizing expenses and increasing revenue. For this reason, companies are wise to carefully evaluate items before purchasing them in order to determine if they are worth the investment. This is the case when it comes to exhibiting products. Companies must determine what the ROI of products such as trade show displays, island exhibits, and modular inline booths will be before making the investment. Perhaps your company has wondered if trade show displays and exhibits are worth investing in. In this review, we will share three reasons we think they are.

#1 – There is no better way to attract the attention of event attendees than with trade show displays and exhibits.

trade show displaysThe first argument in favor of investing in exhibiting products is simple: their primary purpose is to attract the attention of attendees in order to get them to visit your booth. As an added benefit, you can take portable display systems with you pretty much anywhere, allowing you to use them at conferences, shopping malls, and any other place you have the opportunity to present your brand. The best thing to do is to be very strategic in the way you design your booth. You want it to appeal directly to your target market, so that it intrigues individuals in that market segment enough to visit your booth. This is a good filter to use for every aspect of your display, from text to design to images. What will be most effective in capturing the attention of potential customers?

#2 – Trade show displays and exhibits can be used to answer questions about your products and services.

Beyond simply capturing the attention of event attendees, your display also has the power to answer questions that people may have about your company and the products and services you offer. We can probably safely assume that all attendees have similar questions about your company. What need do you meet? What is the potential benefit of purchasing from your company? How are your prices compared to competitors? Trade show displays are great tools to provide information like this to people who are checking out your booth. This especially comes in handy when you are at a busy event and you may not have enough employees at your display to individually converse with each person that visits. Take advantage of the opportunity to use your display as a tool to emphasize what makes your company special and why consumers should buy from you as opposed to one of your competitors.

#3 – Exhibits offer a tangible place for you to converse with event attendees and gather sales leads.

Finally, trade show displays and exhibits are worthy investments because they create physical places for you and your staff to converse with event attendees and gather sales leads. Presenting your brand and initiating conversations with people is much more difficult when you don’t have a physical platform as the basis of those interactions.

These are just a few of the ways your company can benefit from trade show displays and exhibits. As you can see, they are likely to prove to be worthy investments.

 

As the exclusive Skyline Exhibits dealer for Austin and San Antonio, Xtreme Xhibits is in the business of showcasing your company. We offer a full range of high-quality, custom trade show products, ranging from large island exhibits to portable displays. We also provide excellent services, such as exhibit design, asset management, and worldwide installation and dismantling.

4 Things That Can Prevent Attendees From Visiting Your Trade Show Display

Thursday, August 3rd, 2017

4 Things That Can Prevent Attendees From Visiting Your Trade Show Display

Exhibiting is hard work. Lots of blood, sweat, and tears go into making your trade show display the best it can be. Unfortunately, in spite of all of your team’s hard work, you may be finding that people seem to walk right by your booth at every event you exhibit at. Few things are more discouraging for an exhibitor. One way you can make the most of this kind of situation is by using it as an opportunity to objectively evaluate your trade show display to try to figure out why those individuals did not feel drawn to visit your booth. Doing this allows you to make improvements to your booth for future shows and conferences. In this review, we will discuss four of the things that can prevent attendees from visiting your booth.

Austin trade show display#1 – Your trade show display does not capture their attention.

The most important thing your booth must do is effectively capture the attention of event attendees and make them want to find out more about your company. Trade shows and other events are filled with exhibitors that are competing for the attention of every attendee. This makes it more important than ever for you to find creative ways to make your booth stand out from the rest. You can use a variety of methods to make your exhibit stand out. Use striking graphics that are geared toward your target market. Use intriguing text. Choose an innovative exhibit design. Whatever method you choose, the goal is that people will be drawn to visit your exhibit.

#2 – Your booth does not clearly present why an individual should buy from you.

The second thing that can prevent people from visiting your trade show display is if it does not effectively present why an individual should buy from you rather than from one of your competitors. Since there are so many companies competing for the business of event attendees, your trade show display must communicate the unique advantages provided by your company. Do you have the best customer service? Do you offer the lowest prices? These are the types of competitive advantages that should be presented in order to help people understand why they should purchase your products and services.

#3 – Your staffers are unprofessional and unapproachable.

Your first thought in reading this reason may be – surely not my company! However, it is important to keep a pulse on this topic. After all, no matter how amazing your trade show display is, the employees you staff it with have the power to make or break the experience for visitors. If you were attending an event and had to choose between visiting an exhibit with unapproachable, pre-occupied employees versus an exhibit with warm, welcoming, energetic employees, you are probably going to choose the latter. The way your staffers interact with potential customers is of utmost importance. One of the best things you can do for your trade show display is teach your employees how to be engaged, genuine, and charismatic.

#4 – Your booth is not full of life.

Finally, something that can prevent people from visiting your exhibit is if it lacks vibrancy. There should be an intangible element of excitement about your exhibit. This can be accomplished in a variety of ways. You can host games or activities. Launch a new product. Feature a product demonstration. Give free samples away. The more your booth is buzzing, the more likely attendees are to pay you a visit.

The next time you notice people walking past your booths, keep these factors in mind.

 

Xtreme Xhibits is the select Skyline dealer for Austin and San Antonio, Texas. We offer a full range of exhibiting products and services, including graphic design, portable displays, island exhibits, inline exhibits, and more. We also provide event marketing and exhibit management services.

Eight Effective Ways To Cut Costs With Your Trade Show Booth Strategy

Thursday, July 6th, 2017

Eight Effective Ways To Cut Costs With Your Trade Show Booth Strategy

Entrepreneurs working a corporate trade show booth at both local and regional events recognize that these functions have the opportunity for extensive return on investment. Personal interaction with prospective clients, ample networking connections and the opportunity to demonstrate services and wares to a captive audience embody some of the many advantages working a trade show booth offers business owners in every industry.

Manage Unexpected Costs With Your Trade Show Booth Approach

While the rewards are extensive, it’s important to note that working a trade show booth does mean incurring various costs and expenses throughout the fiscal year. Yes, as with any promotional endeavor, it’s critical to invest in the process in order to maximize rewards and benefits offered at a trade show booth. However, these live marketing events do not have to prove cost prohibitive. Knowing a few effective tips on how to cut costs with your trade show booth can help your business minimize expenses yet maximize function results.

Austin trade show boothReady to get started on keeping a firm grip on your trade show booth finances? Consider eight strategies:

Iron out your exhibit schedule: First and foremost, outline the specific “must attend” events that your organization will exhibit at. Yes, you may have various functions that come up on an ad hoc basis; however, carefully selecting the major events during the year will help you avoid late entry fees and costs.

Plan ahead: Another major way to rack up expected costs and expenses is failure to plan ahead. Not planning carefully for coordinating the many moving parts needed for a successful exhibit year means you’ll be rushing to get everything done and may pay late fees for various services.

Purchase your trade show booth: If you attend a significant number of live encounter functions annually, it’s worth the investment to purchase your exhibit outright instead of continuously having to rent a display.

Strategize printed literature: Gone forever are the days when every visitor to an exhibit left with an armload of printed marketing material. Instead, savvy business owners are opting to print just enough materials for major leads. Everyone else that visits your stand can get online material emailed to them during the post-function follow-up.

Print once: Once you have decided on the printed materials that you’ll use throughout the year, plan to have a year’s worth of material printed at the same time; it’s far less expensive than having to print the same items several different times.

Plan travel ahead: Last minute travel can really prove cost prohibitive. Plan your staff members’ travel needs as early as possible so you won’t be charged last minute fees.

Compare shipping options: Shipping your trade show booth and other exhibit items can cost your company a bundle. Carefully research available options early to ensure you get the best price possible.

Arrive with your box of tricks: No one wants to run around spending money on hard to find items at the event itself; put together your corporate “box of tricks” with items you may need so you’re prepared for anything that happens. Packing light bulbs, extension cords and batteries can help save you money compared to buying them at or near the venue at a premium.

Xtreme Xhibits can help your business create a compelling, cost-effective Austin trade show booth that captivates audiences of every size. Don’t entrust your brand to a firm that doesn’t have what it takes to showcase you as the industry leader you are; come experience the Xtreme Xhibits difference yourself.

5 Reasons Every Company Should Use Portable Displays

Thursday, July 6th, 2017

5 Reasons Every Company Should Use Portable Displays

portable displays San AntonioExhibitors live and die by their choice of trade show products. Each product they choose to use must be reliable, high quality, long lasting, and convenient. That’s why businesses love using portable displays like banner stands and tabletop systems. This type of display allows exhibitors to present themselves at a number of different places, including trade shows and other industry events. Below, we will share five reasons every company should consider using these amazing products.

#1 – You can take portable displays anywhere.

One of the most obvious advantages to such a display is that it can be taken virtually anywhere. Businesses enjoy the ability to load a display in their vehicle and take it with them to places like conferences, trade shows, and other events. For example, banner stands give businesses the ability to present their brand in a number of locations. There are many venues they can be used where bigger booths like inline exhibits simply wouldn’t fit.

#2 – They are extremely versatile.

Versatility is a very powerful thing, especially when it comes to marketing in an ever-changing marketplace. That is exactly why companies appreciate the flexibility that portable displays deliver. They allow companies to do any number of things: promote new and improved products and services, announce sales promotions, communicate information to trade show visitors, and so much more.

Portable displays are also so versatile because the graphics and content can be changed out when needed. Trying to change the graphics on and island exhibit or large booth would be fairly costly and more time-consuming. However, changing the content of banner stands or pop up displays is less expensive and easier to manage. This means that businesses have the ability to adapt to the demands of the market and change their advertising initiatives as desired.

#3 – They are affordable.

Affordability is essential for many companies, especially those just starting out and those with a limited budget. Portable displays are among the most cost-effective type of trade show products available. Island and inline exhibits involve a greater investment of resources, not to mention they also include extra expenses such as installation and dismantling. Bigger booths and exhibits also inherently mean more money is spent on shipping and storage.

Transportable display systems are much more cost-effective. They don’t require professional services such as I&D or exhibit management. Since they are lightweight and pack up small, shipping costs are also minimized.

#4 – They represent the brand well.

Though they are smaller than other types of booths, portable displays are highly effective. They are high quality and extremely professional looking, allowing companies to present their brand well. No matter how small the space or how limited the budget, these display systems enable businesses to present themselves in a professional, respectable manner.

#5 – These systems are simple to install.

Portable displays are very easy to install. Companies appreciate the fact that they can be installed in a matter of minutes without the use of tools. Some of these transportable systems are totally air powered, making installation easier than ever. A button is simply pressed and the display inflates into a wrinkle-free, professional presentation. This feature provides exhibitors with valuable convenience and versatility.

When choosing trade show products, keep in mind the advantages of transportable systems.

Xtreme Xhibits is the select Skyline dealer for Austin and San Antonio, Texas. Xtreme Xhibits offers a full range of products and services, including graphic design, portable displays, island exhibits, inline exhibits, and more. They even offer event marketing and exhibit management services.

4 Things You Need To Know When Creating A Trade Show Booth

Friday, June 16th, 2017

4 Things You Need To Know When Creating A Trade Show Booth

Are you gearing up to create your customized trade show booth for a corporate live marketing campaign, but aren’t quite sure where to start? The first step to success includes partnering with the right design firm. While many trade show booth design firms claim to offer expert skills and services, only a few reputable and qualified companies can actually support these claims with relevant experiences and client recommendations. Finding a competent trade show booth design team can quickly put you on the road to success with your live encounter marketing initiatives.

Top Considerations When Creating Your Final Trade Show Booth Design

trade show booth AustinOf course, teaming with the right trade show booth design firm is only the first step toward success. In order to truly capture the crowd’s attention and broaden the breadth of your brand, it’s critical to keep a few key considerations in mind throughout the design process. Knowing these four important design considerations can help ensure that you create final trade show booth that will truly resonate with any live crowd:

Make your brand a top priority: First and foremost, always make your brand your number one priority when creating your final trade show booth design. A qualified vendor will be able to work with you to include your branding information (logo, slogan, color schemes, etc.) throughout the stand in a way that compels and informs without overwhelming visitors. The end result should be that all guests know exactly who you are as soon as they see your exhibit.

Determine an exhibit focal point: Beyond your brand, your exhibit should also have a strategically determined focal point that also gets prime visual real estate on your stand. Once you’ve chosen your focal point, it’s important to place it in an esthetically compelling way to entice the crowds to walk across the room to see what you’re about.

Create a space that feels welcoming to visitors: When working with your chosen trade show booth vendor, it’s important to always keep the comfort of your guests on the design radar. Having open space to roam and a guest area with seating can truly make everyone who comes inside your exhibit feel instantly welcome. Additionally, work with all staff members who will be manning the stand to drive home how important it is to keep the entire space clean and uncluttered at all times.

Remember to include room for product grouping: Product grouping can deliver a powerful visual message to anyone visiting your exhibit. When teaming with your chosen build team, brainstorm ideas on how to best showcase your merchandise collectively as well as how to make takeaway marketing materials as easily accessible as possible; it’s the best way to help minimize lines (aka an opportunity for guests to get bored and walk away) and ensure that your visitors have the chance to leave your stand with all the information they’ll need for future contact.

Keep these considerations in mind when planning your booths and marketing strategies to ensure that your presence is felt.

Ready for a trade show booth in Austin that commands attention? Xtreme Xhibits offers state-of-the-art exhibits, booths and banner stands that wow crowds of every size and scope. Don’t waste the chance to make a great first impression; let Xtreme Xhibits help you create a one-of-a-kind promotional experience with sustainable, long-term results.

3 Ways To Make Your Trade Show Stand More Impactful

Friday, June 16th, 2017

3 Ways To Make Your Trade Show Stand More Impactful

In today’s competitive marketplace, exhibitors must take so many factors into account. For example, they have to strategize about how to make their trade show stand most impactful. With so many different brands and products trying to capture the attention of event attendees, it has never been more important for a company’s booth to stand apart from the rest. How can exhibitors design their booths in order to maximize the ability to capture the attention of potential customers and lead them to a positive experience with the brand? Below, we’ll discuss three specific ways to increase the impact of your trade show stand.

Austin trade show stand#1 – Maximize the presence of your trade show stand.

One very basic way to boost impact is to maximize your presence at events. For example, island exhibits are perfect for exhibitors that have ample space and budget. These exhibits range in size from 20′ x 20′ to 30′ x 30′. With such sizes, potential customers are sure to notice these exhibits and will determine that the particular company is probably an industry leader. Companies that don’t have the budget or space for large island exhibits still have other options for creatively maximizing their brand’s presence at events. For example, a company could design a number of banner stands and place them throughout an event space. This exposes visitors to the brand professionally and consistently.

#2 – Strategize your marketing efforts in order to reach the target market.

An exhibitor that wants to optimize the success of its booth must strategize about marketing and promotional efforts. For this reason, it is absolutely necessary for an exhibitor to know who its target market is. Understanding the market segment provides exhibitors with valuable knowledge that will help them attract the desired audience. It’s helpful to research the demographics of the market segment, such as gender, race, family dynamics, and income. It’s also helpful to consider the personal, social, cultural, and psychological factors that play a part in consumer behavior. Researching the target market provides companies with insight into how to design their trade show stand in such a way that it most effectively reaches the desired audience.

#3 – Add value to event attendees.

One of the most effective ways to make a trade show stand impactful for consumers is by adding value for visitors. Companies that are most successful are those that figure out how to add value for potential customers. There are a variety of ways that businesses can add value. One of the best ways is to provide attendees with incredible customer service. This means putting the most charismatic team members at the booth. Potential customers will be blown away by interacting with employees who have strong interpersonal skills and who seek to surpass customer expectations. No matter what the industry, customer service is a big selling point for consumers. There are a number of other ways for a business to add value at its trade show stand. Other ideas include hosting games and contests, free giveaways, product demonstrations, and more.

They key to making your trade show stand impactful is to create an experience for customers that will result in a long-term relationships with your company.

Xtreme Xhibits is the exclusive Skyline dealer for Austin and San Antonio, Texas. Xtreme Xhibits’ products and services include graphic design, portable displays, island exhibits, inline exhibits, and more. They also offer event marketing and exhibit management services.

Air Powered Austin Trade Show Exhibit

Friday, May 19th, 2017

The Days Of The Boring Trade Show Exhibit Are Gone With The Wind

If your company participates in live marketing on the trade show circuit, you’ve seen a lot of boring booths in your time. After a while, most exhibits look pretty much the same. Don’t fall into this trap. Consider an exciting new inflatable trade show exhibit.

Look What Blew In To The Trade Show Floor

Austin trade show exhibitThese uniquely designed displays utilize inflatable frames fitted with high-quality graphic covers. Just by looking, you would not know that the forward-looking exhibitors who use them are saving a bundle in shipping and installation and dismantle costs. What you see are amazingly beautiful graphics often emblazed on overhead signs, backwalls, banner stands, kiosks, and other components in the space. You also see fluidity and design flexibility that is often hard to achieve in traditional booth design.

Modern wind-powered setups make any trade show exhibit more exciting. Even 10′ by 10′ spaces that feature either traditional backwalls or tabletop units can benefit from this new trend. Any size of component within the space uses the same principle of a blowup frame fitted with a unique company message.

Air-Powered Trade Show Exhibit Design Is Here To Stay

Maybe it has crossed your mind that these innovative inflatables will be old hat soon. After all, no trend lasts forever. What is good news for both exhibitors who have invested in them and attendees who may become bored with repetitious marketing is that the message is easy to change. The frames will last for years and will accommodate changing messages. Whether your company has an updated logo or look, a product or service to launch, or other exciting news to announce, your air-powered system can change with the times. This means that this type of system will continue to dominate the market in coming years.

If your company currently has a big display, you may wonder how to make the transition to a wind-powered display without breaking the bank. Fortunately, there are many ways to make the move. Many companies start out by buying a piece or two of inflatable equipment to see how they like it. When they undoubtedly decide that they do, the next step may be to rent an entire trade show exhibit. As they work the booth they can make a note of what they like, what they don’t like, and what they would change when they buy a display of their own. When they are ready to make the capital expenditure of a new display, they do so totally confident that they are making the right investment.

Enhance your current custom trade show exhibit with inflatable towers, backwalls, or hanging rings. Unique design and versatile utility will draw crowds and make exhibiting easier. Quick and easy I&D means time and cost savings to improve your company’s ROI. To really turn heads and get an edge over the competition, choose a modern, highly-effective air-powered display.

Build Your Austin Trade Show Exhibit With Xtreme Xhibits

A WindScape display from Xtreme Xhibits (http://www.xtremexhibits.com/about.html) can transform the look and feel of your Austin trade show exhibit. Learn more about this and other innovative systems and services at http://www.xtremexhibits.com/.

Shed Some Light On Your Pop-Up Displays

Wednesday, April 19th, 2017

Shed Some Light On Your Pop-Up Displays

Pop-up displays offer easy set-up and transportation for a wide range of exhibitors. You can use them to create anything from a stand-alone display at a small event to an island centerpiece at a large tradeshow. No matter where you use your pop-up displays, your graphics, marketing messages, and branding will stand out most effectively with good lighting. Especially among exhibitors who want to carry as little gear as possible and minimize set-up costs, lighting is one area of trade show display that often gets less planning and investment than it deserves. Today’s LED lights offer an attractive solution by pumping out massive illumination using smaller and more lightweight units that are easy to set up and don’t generate a lot of waste heat.

  • Pop-Up Displays San AntonioGrab Visitors’ Attention – In general, LED lights put out more light than other lighting solutions of comparable size and typically greater weight. Skyline’s TriaSol lighting puts out as much as three times the amount of light as even other LED arm-light systems. That means visitors will be able to spot your pop-up display from a much greater distance, and they’ll be attracted to that bright spot on the trade show floor.
  • Create A Consistent Mood Or A Path – Using TriaSol arm lights with your pop-up displays, you can either create a consistently bright environment, or you can make a subtle path through your exhibit by adjusting and aiming the lights and moving the fixtures to draw visitors though your display to your booth team. Because of the brightness and greater surface-area coverage of the TriaSol lights, your display will be thoroughly illuminated with fewer light units, so there’s less gear to transport and install. Up to 15 light units plug into each other, so you’ll have less messy wires and plugs to contend with in your booth.
  • Show Off Your Design Work – The Louvre unveiled new LED lighting for the Mona Lisa and Red Room displays in 2013, and art lovers and visitors from all over the world have noted how much more clearly they see these classic works of art, now that they’re better lit. You’re probably not exhibiting classic works of art, but you’ve probably invested a good deal of time and money into designing your visual branding, graphics, and messages. Proper lighting helps you get the best return on that investment by ensuring that people actually see them. The more effective your lighting, the broader the impact your visuals will have, and your pop-up display will expand its marketing reach far beyond its own space.

Better Lighting Made Easy For Pop-Ups Displays In San Antonio

Skyline Xtreme Xhibits offers everything your company needs to make a big impression with your pop-up displays in San Antonio and Austin. From graphic design to lighting, and a full line of customized rental components to choose from, Xtreme Xhibits will help you set the scene that best showcases your brand and products and helps your sales team achieve their goals.

Hot Marketing Tech Trends For Your Trade Show Display

Wednesday, April 19th, 2017

Hot Marketing Tech Trends For Your Trade Show Display

It’s truly dizzying to think about the number of marketing technologies available to use in a trade show display these days. How do you know which one will work best for your specific brand and products? The folks at Exhibitor magazine have undertaken research project into marketing technology, including a biennial survey of trade show exhibitors, to learn more about which technologies exhibitors are using and planning to use, and how they’re applying those technologies on the trade show floor. The 2016 Marketing Technology Survey results yield some interesting insights.

  • Austin Trade Show Display

    Austin Trade Show Display

    Hot, Hot, Hot! – It will probably come as no surprise that mobile apps and tablets are two of the hottest technologies trade show marketers are using today. Other leading marketing technologies among the survey respondents are event-specific micro-sites, touchscreens and interactive displays, augmented reality (AR) demos and displays, digital signage, and webinars and other video-based presentations. One notable pair of statistics: although 79 percent of the participants reported that the technology they used in their trade show exhibits met or exceeded their expectations and that technology helped increase their traffic, brand recognition, and lead collection, slightly less than a third said they’d established a way to quantify the success of those technologies.

  • Down, But Maybe Not Out – Use of QR-codes and marketing text messages showed a decline between the 2014 and 2016 surveys. It’s not a given that these technologies are dead, though; there are some marketing heavy-hitters who are still using them effectively. They’ve lost their novelty, in general, but developing more creative ways to use these technologies may still bring significant results because they are both low-cost tools.
  • Prepare For Take-Off – Although the survey results show that RFID, NFC, and projection-based marketing tech like interactive projection hit a plateau between 2014 and 2016, this is probably more indicative of a lag in development time for applications and products marketers find helpful and cost-effective, using these technologies. Systems like Skyline’s inTouch solutions make it easier for exhibitors to collect qualified leads, produce and use branded tablet-based interactives and digital brochures, and integrate digital signage and wall displays. Using the tracking data and analytics from inTouch, exhibitors have a more effective way to follow up with leads after the show.

Add The Hottest Marketing Tech To Your Austin Trade Show Display

At Xtreme Xhibits, our team helps exhibitors from San Antonio to Austin create a trade show display that incorporates the right technology to achieve their specific goals, and represent their brand and products. We’ll work with you to create the apps, micro-sites, interactive displays, and digital brochures that will help your booth team bring home more and better-qualified leads, while expanding your brand reach and recognition in the markets that matter most to your success. Skyline’s inTouch solutions make it simple for you to track and evaluate the performance of the marketing technology you integrate, so you know you’re making a solid investment.

Three Effective Floor Plans For Island Trade Show Exhibits

Tuesday, March 21st, 2017

Three Effective Floor Plans For Island Trade Show Exhibits In San Antonio

When it comes to designing trade show exhibits in San Antonio, there are a lot of choices for a space as large as an island, but form needs to follow function, or you may end up with a beautiful, spectacular failure. If your company has made the decision to invest in a large display, you’ve probably already made a detailed trade show marketing plan with well-defined goals and laid out the methods your team will use to achieve those goals. Those goals and methods should be the basis of all your trade show display design decisions, beginning with the floor plan.

  • Trade Show Exhibits San AntonioRepresenting Multiple Lines Or Products – If you plan to include multiple products or lines in your exhibit, placing a large display structure in the middle of the space defines areas for those separate products. This offers multiple entry points, and gives your team additional opportunities to engage visitors as they walk all the way around. It’s also an ideal way to display hierarchic brand messaging at three or more levels, without confusing visitors.
  • One Big, Showy Thing – If your custom trade show exhibit is built around a single product, message, or activity, design your island exhibit in a way that literally places that big, showy thing front and center, and under a spotlight. You can include additional messaging around it, but make sure it isn’t distracting from the central object or activity. This should be a mostly open design so that visitors can see it from a distance, and so your team can see and engage with visitors as they approach.
  • We’re Letting You In On A Secret – If your marketing strategy includes creating an air of mystery or exclusivity, using exterior walls around a large percentage of your perimeter can be a highly effective tactic. It’s one that both your advance marketing team you’re your booth team must be well trained to manage, though, or it can backfire. Most visitors won’t just walk into an enclosed exhibit; there needs to be some kind of invitation or lure. If your marketing plan is to attract a select group and have your team lavish them with attention, this floor plan is a good choice because once inside, visitors tend to enjoy the relative calm and they’re more willing to stay longer.

Everything You Need For An Impressive And Effective Island Exhibit

Exhibitors in San Antonio turn to Xtreme Xhibits by Skyline for everything they need to create memorable and effective trade show exhibits in San Antonio. From layout and design services to custom graphics and printing, lighting design, logistics and I&D, and, of course, an outstanding selection of top-quality display components, Xtreme Xhibits will help your company create the perfect showcase for your products and your trade show marketing goals. Contact us to talk about your next trade show exhibit.