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Why Space Is Crucial In Your Trade Show Stand In San Antonio

Tuesday, August 4th, 2015

When you begin designing your trade show stand in San Antonio, you probably think about the colors, the graphics, and the technological accessories you want to use. You probably do not give much thought to how you want to utilize space in your display. But you should! Space is a crucial element in giving your trade show stand the overall eye-catching quality you want it to have.

 

The appropriate or inappropriate use of space has the power to make or break overall exhibit. Space always communicates something, but what do you want to be communicating? Here are several things to consider for properly using space in your trade show stand:

 

Not Enough Space Or Too Much Space Is A Bad Thing

 

Creating the right balance of space is paramount to creating an attractive display. You want to have enough space, but not too much! If you have too much space within your trade show stand, it will tell your audience that you have a lack of information to communicate. If your company cannot fill its booth with color and information, people will perceive you as boring and irrelevant. They will not feel the urge to explore your display or interact with your products.

 

If your exhibit does not have enough space, it will communicate chaos and disorganization to your guests. There is no way to communicate everything about your company through your trade show stand alone, so don’t try! Pick several ideas or concepts you want individuals to know, and stick with those things. Rely on your staff to give guests more information than what the stand can communicate. Also simplify the overall design of your stand, so that you do not overwhelm guests. Less is almost always more!

 

Xtreme Xhibits by Skyline, Inc. is an exceptional business that helps companies create professional, custom-made trade show stands in San Antonio. They have an expert design team that can help you create a display that balances space well.

 

Create Space Throughout Your Team

 

Another important element of space that people do not generally consider is the space you ought to create amongst your team. Make sure your employees are evenly spaced throughout your San Antonio trade show stand, and not bunched up in one area. If your team is grouped together and partially closed off to guests, it will communicate a clique-like mentality that can intimidate individuals. People will be much more likely to approach your booth if your team is open and ready to engage with individuals.

Why Space Is Crucial In Your Trade Show Stand In San Antonio

Utilize The Space Around Your Trade Show Stand

 

Lastly, it is important to effectively utilize the space surrounding your trade show stand in San Antonio, as well as the space within it. The members of your team should be going beyond the borders of your display to engage with event guests. Use team members to draw people into your exhibit to learn more about you. Interact with people and give them a reason to check out your booth. Walk throughout the event center and bring handouts and giveaways from your booth. If you can make a connection outside of your display, people will be that much more likely to stop at your trade show stand when walking past.

 

Xtreme Xhibits offers various training resources to help your team effectively engage with people and sell your products. Take the time to train your team on how to effectively use the space between them, as well as the space around them.

 

If you need help revamping your San Antonio trade show stand, or want to create a new one all together, check out Xtreme Xhibits and the various services and resources they have available. Do not hesitate to contact them today and found out how they can improve your display.

3 Tips For Making Your Tabletop Displays In San Antonio More Versatile

Monday, July 27th, 2015

A lot of effort goes into creating tabletop displays in San Antonio trade show exhibits. There is a detailed design process, construction of the display, and effective usage of the exhibit, as well. Not to mention, a lot of financial resources often go into making San Antonio tabletop displays. It goes against common sense and wisdom to put so much time and so many resources into a display you will only use once. If you are going to invest that much, you want to make sure you are getting your money’s worth!

 

The following are 3 tips to help you create tabletops displays for San Antonio events that have versatility and can be utilized for multiple events:

 

Center Your Design Around Your Company, Not An Event

 

One of the biggest mistakes companies make in creating San Antonio tabletop displays, is that they customize their displays to a particular event rather than to their particular message. Although this strategy allows you to be effective at a particular event, it wastes precious resources, and limits your ability to reach a wide range of people at different events.

 

If you choose portable tabletop displays for San Antonio events, and design your booth to reflect the characteristics of your unique company’s personality and vision, it will allow you to reach guests more effectively in a variety of settings. Focus your design on what makes your company unique, what products you have to offer, and what problems you want to solve. Companies like Xtreme Xhibits by Skyline, Inc. are skilled at helping you create tabletop displays for San Antonio events that reflect the unique and special qualities of your business.

 

Think General In Terms Of Handouts & Giveaways

 3 Tips For Making Your Tabletop Displays In San Antonio More Versatile

Another great tip to ensure your tabletops displays for San Antonio events will work in a variety of settings is to think general rather than narrow when it comes to your booth’s giveaways. Once again, stay away from narrow event thinking, and think about what will communicate your message most effectively to a wide range of people.

 

For example, if your company is attending an event mainly composed of medical professionals, don’t stock up on stethoscope covers imprinted with your company logo, because that will not translate to all people. Instead, choose handouts that will attract individuals to your tabletop displays and will make them want to know more about who you are as a company, and what you have to offer. Are your handouts giving guests a glimpse of what you represent and the products you provide?

 

Choose A Dynamic Team And Train Them Well

 

The key to a truly versatile and effective tabletop display is the team that runs it! If you have a dynamic team of employees dedicated to the message and vision of your company, they will attract consumers and connect with guests anywhere they go. Utilize the same people on a regular basis so that they become skilled at marketing techniques and exude the confidence that is vital in selling your products. Train them in quality customer service skills, and keep them focused on customer interactions.

Xtreme Xhibits offers several services that allow your team to focus on customer interactions rather than worry about installation, dismantling, trouble-shooting, etc. It is wise to utilize these services to keep your team refreshed and focused.

 

Xtreme Xhibits offers so many valuable services and tips to help you create the best tabletop displays that can be used for a variety of functions. Contact them today to find out more about the services they offer!

Why Xtreme Xhibits Is A One-Stop-Shop For All Of Your San Antonio Trade Show Exhibit Needs

Thursday, July 16th, 2015

Utilizing a San Antonio trade show exhibit at an event is a great way to get your business’ name and your products out there in front of consumers. Events that incorporate these displays allow you to present your unique company vision and mission the way you see fit by inviting you to set up your custom-made displays. It is a well-known fact, however, that each San Antonio trade show exhibit is not created equal. Some capture attention and communicate the right messages, but others can unfortunately be bulky, boring and easily forgotten.

Companies like Xtreme Xhibits by Skyline, Inc. seek to ensure that your company display is all that it can be by helping you design the perfect San Antonio trade show exhibit. They also offer various resources and services to help you get noticed. Xtreme Xhibits has everything you need to make your trade show exhibit a success. Here are several reasons why Xtreme Xhibits has it all!

Custom-Made Displays – Xtreme Xhibits is passionate about building you a trade show exhibit that perfectly represents your company. They work closely with your staff to help you design a display that accurately communicates your company’s mission, vision, and line of products. They make your trade show display colorful, interactive, and attention grabbing to give you the best advantage of drawing in consumers at your upcoming event. Check out their custom island exhibits to get a better idea of the type of exhibits they can create!

Maximum ROI – Trained trade show exhibit consultants are dedicated to helping you get the maximum possible return on investment for your display. They do not simply design a booth for you and send you on your way. Instead, they ask you a series of questions to determine what type of display will benefit you the most.

They tailor the design concept to your specific marketing plans, the events you are planning to attend, and your objectives at these events. They want to ensure that you are happy with your purchase, and that you can utilize it more than once.

Why Xtreme Xhibits Is A One-Stop-Shop For All Of Your San Antonio Trade Show Exhibit Needs

Worldwide Installation And Dismantling Services – One of the greatest perks of using Xtreme Xhibits for your trade show exhibit is that they have a team of people available to help you install and dismantle your display no matter where your event takes place. Trade show booths can often be a challenge to put together and take apart, so why try to do it yourself? Instead, utilize the resource you have available to you through Xtreme Xhibits and streamline the process.

Rental Options Available – You may not have the means within your budget to purchase your own display, but that should not stop you from having a killer trade show exhibit. Xtreme Xhibits has equipment available for you to rent for events and their design specialists will work hard to help you make the display your own, despite having rented pieces.

Top-Notch Customer Service – Xtreme Xhibits boast a vast network of over 150 offices worldwide, ensuring that you always have access to the resources you need to make your trade show exhibit a success. If something goes wrong with your display, customer service representatives will help remedy the situation on the spot. Their representatives are always ready and willing to answer any questions or concerns you may have about your trade show exhibit.

If you are interested in building or renting a custom San Antonio trade show exhibit, don’t hesitate to contact Xtreme Xhibits today! Find out more about how they can reduce your marketing costs and increase your return on investment.

 

 

Using Trade Show Booths In San Antonio As Part Of Your Small Business’ Marketing M.O.

Tuesday, May 21st, 2013

At Xtreme Xhibits, we know firsthand that live event exhibitions, such as trade shows, recruiting functions and even college campus displays, have firmly established their relevance in every business industry and niche. No matter what an organization’s core competency, encounter marketing can produce undeniable, tangible results that are well worth the initial investment in time and financial resources. As a proven promotional resource, these live marketing opportunities allow company owners to interpersonally connect with prospective clients, unveil the latest products and offerings and, ultimately, exponentially broaden the exposure of their business brand.

 Trade Show Booths In San Antonio: Adjust Your Focus Based On Company Size

Despite such a universally accepted range of features and benefits, it’s critical for smaller businesses to recognize that, in order to fully tap into the potential promotional power offered at San Antonio conventions and events, a standardized, generic strategy simply will not yield optimal results. Larger organizations with an easily recognizable brand have the luxury of relying on their reputation alone to draw in the crowds during a function and can seamlessly incorporate that into their exhibiting solution. However, smaller organizations have to employ a different strategic approach to ensure they get the attention they need while still adhering to their tighter budget restraints.

 Using Your Trade Show Booths At San Antonio Events: How To Gain A Competitive Edge

If you’re running a small or start up San Antonio business about to enter the live marketing event circuit, read on. Understanding some key ways to effectively use your trade show booths at San Antonio functions can help quickly give your company a competitive edge and successfully go head-to-head with even the biggest leaders in your industry. What’s the first critical step in your quest for marketing convention domination? Knowing the nuances of the venue you are exhibiting at. Research the set-up of the convention, which of your competitors will also be in attendance, and even where they will be setting up their trade show booths. Familiarizing yourself with some of these smaller venue details can help you strategize where you want your exhibits to be for optimal foot traffic throughout the event.

Additionally, it’s imperative for smaller businesses with potentially smaller budgets to capitalize on the space allotted for their trade show booths. San Antonio venues can offer a wide range of exhibiting footprints. If you feel like your display will seemed dwarfed by your competition, incorporate accessories such as customized banner stands, shelving and tables to broaden the visual impact of your existing display. Also, consider renting various technological innovations such as e-tables, flat screen monitors and laptops to help present your business as an in-the-know, savvy industry expert that warrants a closer look from passersby.

Finally, always offer a giveaway when working at your business’ trade show booths at San Antonio events. While these promotional handouts don’t have to be expensive to be effective, they do have to offer some functional value. Giving an item that excites the recipient is a great way to generate a little buzz and help quickly level the playing field between your smaller business and even the most well-established industry leader attending the event.

Live Encounter Trends: How Do Your San Antonio Trade Show Displays Stack Up?

Monday, April 22nd, 2013

Successfully working the San Antonio trade show circuit hinges on many factors. Industry leading products and services, a professional staff manning your business booth, and a cohesive business brand are just some of the many requirements that come into play for an organization to secure maximum return on investment. While many entrepreneurs focus on the aforementioned entities when creating an execution strategy for their trade show displays in San Antonio, many fail to consider a major factor that can make or break their overall presentations: current exhibiting trends.

 Trade Show Displays In San Antonio: Consistent Changes, Trends And Evolution

Yes, live encounter marketing is a decades-old forum that has withstood the test of time because it delivers proven, tangible results. But, don’t let this advertising “classic” fool you — marketing conventions are constantly changing and requiring business owners to keep up or risk being left behind in the competitive crowd.

Are you one of the many exhibitors who may be presenting a dated display? Fortunately, an image upgrade can be a quick fix; even business owners who have tired and dated trade show displays in San Antonio can promptly get their displays up to trendsetting, 21st century snuff with help from the professionals at Xtreme Xhibits. Tapping into the some of the very latest trends and innovations before the next live encounter event can help any business present a more cutting-edge brand that is in touch with their consumer demographic.

 Which Trends Can Yield The Most Significant Return On Investment?

One of the quickest ways to ensure your trade show displays at San Antonio events hold their own with the competition is to employ a social media marketing strategy. Savvy entrepreneurs realize that social media marketing benefits extend far beyond pithy daily posts; when used appropriately, a company’s social media pages can be leveraged in a wide range of promotional forums, including trade show conventions. Use your specific online company pages to advertise every appearance, generate buzz about exciting opportunities visitors can expect, and even offer the chance for followers to win free tickets to the function. During the event itself, have your social media information displayed throughout your booth and stand to ensure that visitors have quick access to your brand once the function has ended.

 Incorporating eco-friendly exhibitor tactics has also proven one of the latest display innovations. Today’s consuming public is ever-wary of the effect businesses have on the environment around us. Exhibiting with a go-green display is a great way to show your targeting demographic that you are an organization that also holds the environment as a top priority.

 What’s another hot trend that has clearly proven it has staying power? Utilizing technology throughout trade show displays in San Antonio. While previous exhibitors could simply rely on printed handouts to distribute throughout the event, today’s convention participants should use innovative technology to get their marketing messages conveyed. Laptops, flat screens and eTablets are just some of the many ways you can incorporate innovation within your trade show displays at San Antonio expos and prove to your booth guests that you are ahead of the tech curve.