Companies often have the misconception that they have to invest in the largest trade show displays possible if they want to truly impress trade show attendees. Investing in trade show displays that have an oversized footprint and feature elaborate details may seem like a great idea, but these costly displays can cause problems. Because they have unusual elements and are larger and more difficult to work with, you may have to ship them to the trade show venue early and spend extra time setting them up and breaking them down. You may also discover that full-sized trade show displays require more attention from your staff and more money to keep them in good condition. If your company is venturing onto the trade show floor for the first time or is interested in branching out with trade show displays in new locations, it may want to keep things simple in order to conserve both time and resources.

Thankfully, today’s trade show exhibits in Austin don’t have to be massive, elaborate structures to have an impressive impact. Your business can get great results using alternative trade show displays such as table top displays and banner stands that are less expensive, simple to set up and easier to work with than their oversized cousins. Whether your company is a “mom and pop shop” or an international business, you can use table top displays and banner stands to capture the interest of visitors on the convention floor if you take the time to use every element effectively.

Table Top Displays: Simple Powerhouses

 If you think table top displays are the equivalent of your old, grade-school quality science fair exhibits, think again. Table top displays have never been more attractive and professional, offering plenty of sophisticated features and myriad options for customization. They also have a smaller price tag while packing a full-scale marketing punch. Even companies with limitless trade show funding often invest in table top displays for use at smaller venues such as local job fairs or to use as adjuncts to their full sized island stands. Your company can take advantage of the lower cost of table top displays to maximize their impact with custom graphics and high-grade materials that will reflect your business’ dedication to quality. With lower shipping costs and easier set-up and break-down, table top displays will continue to save you money every time they are used.

Use Banner Stands Outside Of Traditional Trade Show Venues

In addition to table top displays, Austin professionals often take advantage of the versatility and simple design of banner stands. Austin trade show experts from Xtreme Xhibits point out that banner stands can be used in conjunction with island exhibits or table top displays to emphasize a point, give additional information, or draw in visitors if placed in a peripheral position, but this isn’t the only way to use these versatile, inexpensive marketing tools.

Banner stands in Austin are available in a wide range of styles and finishes, allowing you to clearly and unmistakably tout your brand logo or company tag line. Because banner stands are lightweight and retractable, they are the perfect solution when you’ll be traveling from one venue to another where limited marketing space will be available for your company. As stand-alone units, you can quickly put them in place at recruiting events, meet-and-greets and other venues where a full sized trade show display would be impractical.

Don’t be discouraged if your current marketing budget doesn’t allow for full-scale trade show displays in Austin. Designing and purchasing customized table top displays and banner stands from Xtreme Xhibits is an excellent way to ensure an impressive presence at trade shows and other venues without hurting your bottom line, and they can be easily integrated into a larger set-up when the time is right.

The options are nearly limitless when you’re selecting elements for your trade show booth these days. You can stick with the same, tried and true trade show displays you’ve been using for years, or you can take advantage of the many innovations that are now cropping up at trade show displays in San Antonio and around the globe. There are oversized exhibits using all kinds of bells and whistles including three dimensional graphics, robotics, giant logos, interactive gaming and a host of other unusual and eye-catching elements. Some companies get caught up in the excitement of designing new exhibits and choose a lot of new elements, forgetting that having too much of a good thing can sabotage their trade show booth. San Antonio event professionals from Xtreme Xhibits will tell you that when it comes to choosing the right design elements, adding one truly innovative feature is often the best call.

The Thin Line Between Tasteful And Tacky Trade Show Displays

If you’re stuffing your new trade show booth or trade show stand with lots of “extras” that don’t really pertain to your company’s message, you may be disappointed in your results at the next expo. Trade show displays in San Antonio that have too much in the way of light, sound, graphics or other features may turn people off. Remember that attendees are getting bombarded from all sides by your competitors and colleagues. If your trade show stand is too busy, it will not only confuse your message, it may actually overwhelm visitors, who will quickly move on rather than having to wade through your jumbled trade show booth presentation.

Too Much Vs. Too Little

Trade show displays should always be fresh, with current information and innovations, but if your trade show displays outstrip every other trade show booth at events you attend, you could be sending the wrong message. Some visitors will conclude that your product or services must be overpriced in order to pay for your over-the-top, expensive trade show displays. San Antonio business professionals know it’s sometimes best to appear responsible rather than investing in trade show booth elements that are flagrantly unnecessary despite their “cool factor.”

On the flip side, if your company is cutting corners by putting off updates to your trade show displays or trade show stands, you might want to take some time to discover just how out of date your current trade show displays in San Antonio are. You want people to perceive your company as responsible but not cheap, dated, or out of touch. If you continue to use a trade show stand that’s showing serious wear and tear or uses out of date graphics, visitors may think your company is in financial hot water or simply doesn’t care about its image. If your trade show booth tells convention attendees that they aren’t worth an investment in some attractive trade show displays, you’ve lost them without them ever slowing down as they walk to your competitor’s newer, more attractive trade show booth.

Successfully Achieving An Inviting Middle Ground With Your Trade Show Displays

San Antonio businesses can achieve a middle ground that will garner them plenty of positive attention at the next convention or trade show if they keep a few things in mind when evaluating their trade show displays:

• Make sure each trade show stand, booth and banner stand features your most recent logo and graphics
• Be sure your displays showcase your company’s latest products or services
• Use attractive displays that highlight the features you want to emphasize most
• Pare down your trade show displays to their most essential elements; too much information can become sensory overkill
• Use giveaways or games judiciously; they shouldn’t become the only thing visitors remember
• Maintain your company’s professional image at all times; if you’re too casual or silly, visitors won’t respect your business or you

You can create wonderful new marketing opportunities when you update your trade show displays. San Antonio event experts like those at Xtreme Xhibits can help you design and implement exciting innovations without losing sight of the real goal of all trade show exhibits – impressing visitors and encouraging them to become customers.

An innovative trade show installation in Austin from Xtreme Xhibits can be the highlight of any event if all the elements are installed properly and the pop up displays, portable displays and other pieces look their best. But in some situations, you simply don’t have the time to ensure that it’s properly installed because you are understaffed, overworked, or don’t have the experience properly setting up your trade show installation’s various elements. Add in the stress of shipping your trade show installation to the event, getting there yourself, and preparing your presentation, and you’ve got a recipe for potential disaster. To minimize your stress level, consider hiring a professional service that can ship, repair and even set up your trade show installation for you.

Hiring The Right Help For A Great Trade Show Installation

Because there are a variety of elements in a trade show installation, including pop up displays, portable displays, booths, and modular units, you need to hire a specialist. Using a general contractor who isn’t familiar with the tight time constraints and assembly guidelines of trade shows can lead to problems. The specialists at Xtreme Xhibits ensure that your trade show installation will be assembled with exceptional care to your exact specifications and that your pop up displays and portable displays will be taken down and packed for shipping with the same great care.

Spokes Models: Drawing The Crowd

Setting up your portable displays and coordinating your trade show installation aren’t the only reasons you should consider hiring help. In fact, many companies hire temporary help to augment the staff in their trade show installation. Hiring an attractive spokes model can generate buzz on the conference or convention floor, bringing more visitors to check out your pop up displays and trade show installation. Keep in mind, however, that a spokes model’s role should be limited to giving out promotional items, greeting visitors and other general tasks. They should refer any specific questions to your own staff. The function of a good spokes model is to greet visitors, draw them into your trade show installation, and to distribute brochures or promotional gifts. This will free you and your staff up for in-depth interaction with interested customers.

Electrical Contractors

Many venues today require that you use their on-site electrical contractors for any work involving special lighting, electrical outlets, computer set-ups, etc. for your trade show installation. If this is the case, try to talk to one of the contractors in advance of the event so that you can discuss what you need and how you want your trade show installation to function. Don’t step on any toes by bypassing the electrical contractors during the set-up and wiring of any portable displays, pop up displays or other elements of your trade show installation. Remember, some event venues will have electricians available to help you with your trade show installation, so don’t hire your own contractor until you’ve confirmed that this is acceptable.

Professional Packing And Shipping Services

Don’t take a chance by trying to properly pack and ship your trade show installation from one event to the next. Pop up displays, portable displays and banner stands all have fragile components that need to be handled and packed with great care if you’re going to avoid damages on route to the next event. Hiring a professional packing and shipping service will protect your valuable trade show installation so that it’s in excellent condition when it arrives at the next trade show. Look for a national or international shipping firm that has experience with trade show installations and is willing to pick up and deliver.

An outstanding trade show installation from Xtreme Xhibits can reinforce brand identity and generate qualified leads if it is properly staged and staffed. To guarantee great results at every event, take the time to hire outside help that’s qualified, experienced and professional to minimize stress and help your next trade show be a rousing success.

Those who are familiar with trade show exhibits in San Antonio from Xtreme Xhibits or who have put together numerous trade show stands over the years have probably heard the term “gang box.” It’s the term used for the handy emergency kits most experienced trade show professionals put together to help them handle emergency situations with their trade show stands. San Antonio professionals know that having a well-stocked gang box can save them time and money if a problem arises at their trade show exhibits. If you don’t want to rely on the limited, and expensive, supplies offered at the event’s services desk, be sure you bring the essentials.

Comfort And First Aid Products

 Setting up and staffing trade show exhibits in San Antonio is time consuming, intense work that can lead to injuries that need immediate attention. Whether you’ve cut yourself while setting up banner stands or you have a throbbing headache because of the light and noise from surrounding trade show stands, first aid products are a must. Unfortunately, you’ll probably be grabbing quick meals and wolfing them down during the event, so keep antacids on hand as well as cold remedies and tissues.

Other essentials include items such as a needle and thread in case a hem comes down or you lose a button, emery boards, wet wipes for quick clean-ups, nail polish to repair your manicure or mend a runner in your stockings and breath mints. Some people include gum, but breath mints are best so you won’t get caught chewing gum loudly or with your mouth open while working your San Antonio trade show stands. A stain remover stick and a spare necktie or blouse is also a good idea in case you spill coffee on yourself. A neat, clean appearance is crucial when you’re working at trade show exhibits.

The Right Tools For Your Trade Show Exhibits

Your gang box isn’t just a first aid kit; it should also be a versatile tool box that holds everything needed to set up, tear down, and repair your trade show exhibits and banner stands. San Antonio event planners and Xtreme Xhibits suggest you include tools such as packing tape, Velcro, a screwdriver, spare screws, glue, a flashlight, batteries, spare light bulbs, twist ties, plastic wrap and any other items that could come in handy for quick fixes for your trade show stands. Felt tip pens are great for touching up faded graphics on banner stands, and paper towels and spray cleaner can keep the tables and chairs at trade show exhibits clean and inviting.

Office Essentials

 Imagine talking to a visitor at one of your trade show stands who asks some questions, but can’t find a pen to write down your answers. What a missed opportunity! Be sure you keep common office supplies on hand at all your trade show exhibits. Your visitors will remember you if you can help them out with a pen, a stapler paper clips or anything that helps them get organized when they are visiting your trade show exhibits. Many companies give away pens with their company logo at San Antonio trade show stands, but if your budget is tight, simply keep a few pencil holders filled with inexpensive pens visitors can use and return. Also keep a stapler and some paper clips in a small bowl at your trade show exhibits.

Your gang box will evolve over time as you learn which items you aren’t really using at your trade show stands and which items you turn to again and again. If you’re relatively new to setting up and staffing trade show exhibits, talk to colleagues and the professionals at Xtreme Xhibits to find out what they consider to be essential for your trade show stands’ gang box.

You’ve probably spent many hours designing and coordinating your trade show displays knowing that the right combination of table top displays and other elements from Xtreme Xhibits can have a positive impact at industry events, trade shows and conferences. The right lighting, custom graphics, relevant information and a floor plan that’s inviting should all be part of successful trade show displays, but even the best trade show booth in San Antonio can only take your company so far at a marketing event. If you want some additional bang for your buck, consider adding another facet to your trade show booth — a great demonstration. Your employees will be interacting with visitors every day, and a demonstration gives them something specific and interesting to offer your trade show booth visitors. Product demonstrations are always popular at trade show displays in San Antonio and developing one for your trade show booth can take your trade show displays to the next level.

Is A Product Demonstration Right For Your Company?

If you have a new product or an innovative service that can easily be demonstrated at your trade show displays in San Antonio, you should definitely consider adding a demonstration to your repertoire. Can you clearly explain the benefits of your product and demonstrate its advantages in just a few minutes? Does your product demonstration address potential problems and provide solutions for your trade show booth visitors? Will the demonstration inspire visitors to purchase your product or service? If you can answer “yes” to these questions, a product demonstration set up at one of your table top displays may be a great addition to your trade show booth. There will, however, be times when demonstrating something isn’t a good choice for your company.

When Demonstrations Are More Trouble Than They’re Worth

Keep in mind that demonstrations will take up a lot of your employees’ time. If the demonstrations at your trade show displays are so complex that they require more than one person to execute properly, you may want to reconsider doing demonstrations unless you can afford to send a few extra people to man your trade show displays in San Antonio. If everyone is engaged in doing the demonstration, your employees could be missing valuable opportunities to interact with other trade show booth visitors who aren’t watching the demo.

A small trade show booth area can also be a drawback if you’re considering demonstrations. In order to demonstrate your product effectively, you’ll need a staging area that has enough space around it for visitors to stay and watch. This can suck up a lot of floor space, leaving you with very little space for other table top displays, banner stands, or a table with company brochures or promotional items. Finally, consider what you’ll do if your demonstrations don’t draw a crowd. Doing a demonstration to a sparse group or just one or two people can send the wrong message.

Creating An Effective Demonstration To Use With Your Trade Show Displays

If you’re still sure that a demonstration will be advantageous at your trade show booth, keep a few helpful tips in mind that will maximize the effectiveness of your trade show displays. If your product is relatively small, set up a few table top displays from Xtreme Xhibits so that you can put an employee at each one for individual presentations tailored to the needs and concerns of specific, potential clients. You can also let visitors hold the product, try it for themselves, and ask questions, making your demonstration more interactive and effective.

You can also have one employee circulate through your trade show displays to answer questions and discover potential customers’ concerns or needs. This way, if visitors are impressed by the demonstrations, they can immediately talk to someone at your trade show booth who can give them information packets or brochures or schedule an appointment for them.

Innovative trade show displays from Xtreme Xhibits that include a demonstration are often the most popular trade show booths in San Antonio. If you’re considering adding this effective element to your booth with table top displays, be sure you also include sufficiently trained, additional staff so that all of your trade show displays are shown to their best advantage.

Shipping your company’s trade show booth from one event to another can be difficult, particularly if you aren’t sure about the details of properly packing and shipping trade show stands. Many inexperienced business men and women have inadvertently made mistakes that cost their companies a considerable amount of money when shipping booth elements. Protect your company’s trade show booth investment by following our simple tips for efficient and secure shipping.

Pay Attention To The Weather

Adverse weather, including rain storms, hail, snow or heat waves can all do serious damage to the various parts of an event stand, so you need to make sure your San Antonio trade show booth is properly protected from the elements when it’s being prepared for shipment and while it is being loaded and unloaded at either end of the shipping route. Ask your shipper if they have the proper materials to shield your trade show booth pieces from the elements throughout the shipping process and when they are unloading your trade show stands at your destination.

Stick To The Schedule And Stay Focused When Shipping Your Trade Show Booth

 Properly installing your trade show booth is crucial to presenting a professional image at any event or conference, so you need to make sure your shipment will arrive early enough to give you ample time for proper set up. One way to ensure your shipment will be on time is to use a GPS tracking system through your shipper in order to locate your trade show stands if they don’t arrive when you are expecting them. By tracking your San Antonio trade show booth with a GPS, you can be more precise with scheduling your set up. Some GPS systems allow you to check the status of your shipment anywhere along its route via your smartphone or laptop, making it simple to confirm when it will arrive even if you’re busy on the trade show floor.

Shipping Trade Show Stands Inexpensively

To some extent, you can control the cost of shipping your trade show booth if you plan ahead. Contacting a local delivery firm that regularly transports trade show stands in San Antonio can mean a lower individual cost for you since they’re already headed to that location. You can also transport your trade show stands using your own company truck or transport vehicle if you have a reliable delivery crew, but weigh the cost savings against the potential for problems. In many cases, it’s worth paying a bit more money to have a professional shipper or your trade show booth company package and ship your trade show stands and banners. Because they have more experience, they will be more efficient, saving you time and money. If you need a quote for shipping the trade show booth you ordered from us, feel free to give us a call to discuss your needs. Our professional transport team can safely deliver San Antonio trade show stands to almost anywhere.

Go With An Experienced Shipper

The more shipping experience a company has, the less likely it is that your trade show booth will damaged, lost or late to the destination venue. Professional delivery specialists understand the delicacy of trade show stands and will prepare each piece properly for shipment to prevent damage from shifting, dropping or mishandling by others along the way. Knowing how much packing to use and what kind of packing is appropriate are essential, so be sure to ask a few questions before committing to a particular delivery service for your trade show booth. At Xtreme Xhibits, we’ve been shipping trade show booths securely for years.

By carefully selecting the most effective and safe method of shipping your San Antonio trade show booth, you’ll minimize the opportunities for problems such as late delivery or the arrival of damaged trade show stands. The money you’ll save in the long run will definitely be worth the investment.

If you’ve invested some of your marketing budget in banner stands and table top displays in San Antonio, you know how important it is to protect them properly so that they’ll still be vibrant and professional looking the next time you use them. Unfortunately, some people make storage mistakes that can result in damage that can shorten the life of your banner stands and ruin the effectiveness of your table top displays.

Foregoing Professional Storage

Most event venues and trade show display companies offer professional storage for banner stands and table top displays between events.  At conferences and trade shows, this option protects you against possible loss or theft of your display elements. In most cases, a set storage fee is quoted and remains in place throughout the event, including during tear down and packing after the event is over. Although it may be tempting to simply store your trade show display at the hotel where you’ll be staying or stash it in your vehicle, this isn’t a good idea. For one thing, your pieces could easily be shuffled aside when space is needed, and anyone could steal or accidentally damage them. Although it may cost a bit more to have us professionally store your table top displays and banner stands, Austin businesses will tell you that your display will be carefully stored and shielded from harm at all times.

Skipping Security Measures

Properly storing your table top displays is just the beginning at most event venues. Remember, proper storage protects items from damage, but proper security protects you from theft or loss of expensive and essential trade show pieces. If there is professional security available, take advantage of the chance to have your trade show booth area guarded during off hours. If a security guard isn’t an option, invest in an inexpensive alarm system to discourage would-be thieves or vandals.

Insufficiently Insuring Your Trade Show Displays

Your company is responsible for adequately insuring your table top displays and banner stands. San Antonio event venues aren’t responsible for anything lost, damaged or stolen when you participate in a trade show. If an accident occurs or there is a breach of security and your display is stolen, proper insurance can help you recoup your losses. It would be a shame to lose professionally crafted banner stands or table top displays and not have the funds to replace them. Ask your business insurer about adding a rider to your business policy that will cover the cost of repair or replacement of banner stands, table top displays and trade show booths.

Neglecting The Environmental Conditions

The least expensive storage option isn’t always the best choice for storing banner stands and table top displays. If you store your display in a storage facility that isn’t air conditioned, temperatures can soar to the triple digits. Extremely high temperatures can do serious damage to recycled or natural materials used in many banner stands. Vulnerable materials such as certain plastics or delicate fabrics can quickly deteriorate if temperatures fluctuate between too hot and too cold while your table top displays are sitting in storage between events. Spend the extra money for a climate controlled storage unit if you’ll be storing your trade show display banner stands and table top displays in Austin for long stretches of time.

Assuming Your Table Top Displays Will Be Ready To Show

Assuming your banner stands or other display elements will come out of storage in perfect condition and ready to show can be a serious mistake. Always take the time to check every element carefully, looking for snags, tears, bent frames, or other damage. The storage area might have sustained flood damage, high temperatures or other disasters that you’re unaware of. Before setting up your banner stands and table top displays, inspect every inch of them for problems. It’s best to do this before leaving the storage facility in case you need to fill out a claim form. If you discover unexpected damage that renders your banner stands or table top displays unusable, contact us as soon as possible so we can help you put together a replacement or rental unit as soon as possible in order to minimize your loss.

If you take the time to properly store your table top displays and banner stands in San Antonio and avoid the common mistakes outlined above, you can ensure your trade show display is always in top condition and ready to represent your company properly.

Businesses mounting a trade show installation in Austin, Texas generally have two choices when it comes to setting up their trade show stand or booth. They can hire a professional installation crew to set up their trade show installation or they can opt to do the set up and tear down themselves. One option can save you time better spent elsewhere, while the other can save you money. Both are valid choices depending on your company’s needs, knowledge, budget and time.

The Set-Up Costs Of A Trade Show Installation

There are a variety of expenditures involved in organizing, designing and setting up a trade show installation, including the cost of one or more trade show stands and any accessories you’ll need. There is also the price of set up and tear down, which is usually a pre-determined price that is agreed upon before any actual work is done. Using a team of Austin installation professionals is one way to control costs, as they are proficient at all aspects of the job and can quickly and efficiently take care of everything from assembling your trade show stand to packing up your installation after the event is over. If you’re considering this option, we’ll be glad to give you a quote on professional installation and dismantle.

We’re proud to not only offer outstanding design and manufacture of Austin trade show installations, we’re also available to do the set up and tear down of your trade show stand and other event elements from banner stands to flooring. Because we’re already familiar with the design, materials and lay-out of your trade show installation, we can quickly assemble and disassemble your entire display in the fastest time possible without compromising on the quality or safety of the installation.

If you decide not to out-source the assembly of your trade show installation, take the style and size of your trade show stand into consideration when estimating the set up time needed by your employees. If you’re using simple pop-up displays this may be a good option, but if your staff isn’t experienced at booth assembly or your trade show installation is complex, you may want to reconsider the time and effort involved and go with a professional team. If you are sure your employees can do the job proficiently, make sure you allow them some extra time and give them clear, precise instructions in order to minimize glitches.

Do-It-Yourself Requires Preparation

If your company has decided to handle the assembly and disassembly of your trade show installation internally, you’ll want to prepare a detailed checklist of what you need to do in order for things to run smoothly. Get copies of the floor plan and your individual booth layout prior to arriving at the venue and make sure all measurements are clearly marked, including the width, depth and height of your available space. Determine how you’ll get the actual exhibit pieces to the venue safely and when you’ll need them delivered. Double check for obstacles such as narrow stairwells, escalators, or elevators. Determine what tools you’ll need to help you with assembly and make sure those tools will be available the day of the event. Finally, double check everything one last time before starting the set-up of your trade show installation.

Experienced installation and dismantle crews usually appoint a team leader who will be responsible for the set up and tear down. This person will give other members of the crew individual instructions and organize their efforts. He can also answer any questions that arise in order to ensure a seamless Austin trade show installation with little or no stress.

Trade show displays that are original or unusual draw greater crowds at San Antonio trade show exhibits. If you’re competing with dozens or even hundreds of other exhibitors for the attention of attendees, you have to create trade show displays that are visually stunning to catch the eye and original enough to compel visitors to stay and learn more once they’re at your booth. Fortunately, there are several ways to design trade show displays that are original and attractive if you keep this trade show exhibit pro tips in mind.

Tap Into The Power Of The Pros For Successful Trade Show Displays

 No matter what industry you’re in, you probably already know there are some things that are best left to the professionals. Designing trade show displays is one of those things. Taking advantage of the years of marketing and event expertise at Xtreme Xhibits leaves you free to focus on other things that can better use your time. Whether you want to rent a portable trade show exhibit or have a complete line of trade show displays created around your logo for a variety of different venues, we will work with you to give you exactly what you need. We can even arrive at venues in advance and set up your trade show displays, then break them down and ship them to the next location for you. You’ll save money, time and a lot of headaches by letting our professional staff do the physical labor and take care of the tedious details so that you can focus on getting new leads and getting as much as possible out of every conference and trade show.

Feel free to ask us questions about anything from what kinds of trade show displays generate the most interest to what the latest trends in exhibiting are. We’ll tell you what kind of exhibits will work in your industry and which ones are poor investments. We’ll also introduce you to the latest innovations in the design of trade show booths, including the “bells and whistles” that could make all the difference at your next event.

Turn Your Trade Show Exhibit Into A Stellar Display With Unique Features

You’ve wandered through your share of conventions, so you know there’s an overload of colors, signs, fabrics, materials and booth designs vying for your attention. But which trade show booths are you drawn to? Not all trade show displays in San Antonio will generate the kind of buzz you’d like for your own trade show exhibit. Pay attention to the details of the various trade show displays you visited and take note of what was original or compelling at each one. Standing out in a sea of competition is crucial for your success at any event.

The business of trade show displays in San Antonio is constantly changing, with exciting, new features constantly being developed. Custom lighting, creative floor coverings, rich textural elements, interactive components and unique booth designs are always changing the face of the trade show exhibit industry.

Technology is transforming the face of exhibits in a variety of ways. Video clips, high resolution photography and custom graphics can all turn your formerly mundane trade show exhibit into a dynamic force for generating leads and creating buzz. Graphics can now be integrated into everything from banner stands to ceiling décor and flooring, pulling together the overall look of your trade show exhibit in a seamless and eye-catching way.

A Memorable Prize = A Memorable Trade Show Exhibit

Prizes and giveaways are one of the simplest yet most effective ways to lure visitors to your trade show displays. Because most of the trade show booths on the floor will be giving away some kind of “freebie,” it’s essential that you offer everyone an opportunity to walk away with something much more intriguing. Rather than trying to please more people by diluting your prize budget, think big. Giving away twenty small prize packages won’t leave the lasting impression you’ll get by awarding one fabulous prize such as a vacation, a new laptop or an HD television set.

Since attendees at trade shows and conventions always walk away with a bag full of merchandise they may never use, giving them all a chance at scoring big is a great way to make sure your trade show displays are remembered well into the future.

It’s always challenging to be at the forefront in any industry, and keeping ahead of the curve at trade shows and conventions is a crucial part of leading the way. Unique or eye-catching trade show booths can help your company stay in the lead, particularly if you have some great suggestions from trade show display professionals like our Xtreme Xhibits team. Regardless of the industry, attendance at Austin conventions and trade shows is time consuming and exhausting. But keeping ahead of the curve can be simplified if you pay attention to details like how to use your banner stands and which trade show display style works best to enhance your product or service.

Trade Show Booths That Shine: Using Banner Stands And Displays To Their Full Potential

The key to developing great trade show booths is remembering their purpose: attracting visitors and keeping their attention so that you can make your company pitch. There are countless ways to do this, and you’ll need to go through some trial and error to determine what’s best for your trade show display in Austin. Interactive banner stands and trade show booths are very popular because they engage the individual and encourage a response. Consider using interactive videos or demonstrations to capture the interest of visitors to your trade show booths. If you have a knowledgeable staff, come up with a few ways to help them engage visitors quickly, then keep their attention with valuable content.

Use Lighting Options To Highlight Your Trade Show Booths

Spotlights, flood lights and colorful LED lighting are all great ways to draw attention to trade show booths. Any time visitors notice your banner stands or trade show display because you’ve used unusual lighting, they’ll get the impression that your company is keeping current and willing to utilize the latest trends. Your company’s primary goal with trade show booths is to supply your customers and potential clients with information on your latest innovations; using innovative lighting solutions reinforces the impression that your company is a leader in the industry.

Entice Visitors To Trade Show Booths With A Chance To Win

Most people jump at the chance to win something.  Trade show booths that offer visitors an opportunity to win a prize are always popular. It doesn’t matter if it’s a grand prize, a selection of mid-priced gift certificates, or a free product or service; everyone likes to be a winner. Use banner stands to announce a drawing or sweepstakes and you’re sure to get lots of visitors at your San Antonio trade show booths. Investing in a few moderately priced prizes at each trade show can give you an impressive trade show booth ROI. You can even have the prizes inscribed with your company logo and contact information for a bit of fee advertising after the show is over.

There’s an added bonus for your company with a sweepstakes or prize drawing – you can quickly and effortlessly collect new contact information from hundreds of visitors. Simply ask everyone at your trade show booths to fill out an entry form that asks for their name, company name, address, telephone number, and email address. Voila! You’ve created a new list of prospects to contact after the trade show booths are taken down and everyone goes home. Don’t forget to add these contacts to your email lists to receive newsletters and advertising. Be sure the prizes you offer are worth taking the time to fill out your contact forms or entry cards. Consider prizes such as weekend retreats, iPads, free products or services from your company or dinner for two at a fine dining establishment. Don’t forget to focus on the sweepstakes on your banner stands and trade show display graphics.

Banner Stands That Stand Out From The Crowd – Using Color To Your Advantage

Conference attendees walk by countless trade show booths, banner stands and trade show displays. After a while, things start to blur together unless your banner stands are colorful and dramatic. Use colors that shout out your message rather than whispering it. Skip the pastels and opt for bold, vibrant colors that are saturated with pigment. There’s a reason red is used on stop signs – it’s a color that’s hard to ignore. Talk to an event planner about the particular venue and your competition; he or she can help you choose the best colors for your banner stands and trade show booths. If several competitors are using blue, perhaps a vivid yellow is the way to go. Keep in mind your ultimate goal – choosing a color that draws visitors to your trade show booths.

Xtreme Xhibits has years of experience with special effects lighting and the bold use of color for trade show booths. Austin business owners know they can rely on us for bold choices that transform San Antonio trade show exhibits from boring to enticing and unforgettable.