Trade Show Displays In San Antonio: Consistent Changes, Trends And Evolution

Yes, live encounter marketing is a decades-old forum that has withstood the test of time because it delivers proven, tangible results. But, don’t let this advertising “classic” fool you — marketing conventions are constantly changing and requiring business owners to keep up or risk being left behind in the competitive crowd.

Are you one of the many exhibitors who may be presenting a dated display? Fortunately, an image upgrade can be a quick fix; even business owners who have tired and dated trade show displays in San Antonio can promptly get their displays up to trendsetting, 21st century snuff with help from the professionals at Xtreme Xhibits. Tapping into the some of the very latest trends and innovations before the next live encounter event can help any business present a more cutting-edge brand that is in touch with their consumer demographic.

 Which Trends Can Yield The Most Significant Return On Investment?

One of the quickest ways to ensure your trade show displays at San Antonio events hold their own with the competition is to employ a social media marketing strategy. Savvy entrepreneurs realize that social media marketing benefits extend far beyond pithy daily posts; when used appropriately, a company’s social media pages can be leveraged in a wide range of promotional forums, including trade show conventions. Use your specific online company pages to advertise every appearance, generate buzz about exciting opportunities visitors can expect, and even offer the chance for followers to win free tickets to the function. During the event itself, have your social media information displayed throughout your booth and stand to ensure that visitors have quick access to your brand once the function has ended.

 Incorporating eco-friendly exhibitor tactics has also proven one of the latest display innovations. Today’s consuming public is ever-wary of the effect businesses have on the environment around us. Exhibiting with a go-green display is a great way to show your targeting demographic that you are an organization that also holds the environment as a top priority.

 What’s another hot trend that has clearly proven it has staying power? Utilizing technology throughout trade show displays in San Antonio. While previous exhibitors could simply rely on printed handouts to distribute throughout the event, today’s convention participants should use innovative technology to get their marketing messages conveyed. Laptops, flat screens and eTablets are just some of the many ways you can incorporate innovation within your trade show displays at San Antonio expos and prove to your booth guests that you are ahead of the tech curve.

If a company offers all three of these services they’re definitely worth a second-look. Here’s why these three services are so important and why you’d be smart to work with the trade show companies in San Antonio that provide them.

Custom Designs

Firms that provide customized exhibits are your best shot at getting seen on the busy convention floor. Trade show companies in San Antonio that offer customized exhibits allow you to design the booth around your business, your needs and your goals and expectations for the show. Not only that, when you create a custom booth with professional exhibit designers you’re benefitting from their years of experience and, often, the latest and greatest options in design. A standard booth picked out of a catalog will never provide you with everything you want in a display, but a customized booth from Xtreme Xhibits can.

Trade Show Companies In San Antonio Offering Exhibit Rentals

Working with a company that provides rental exhibits might seem counterintuitive given the fact that we just recommended you partner with trade show companies that offer custom exhibit designs! But it’s not and here’s why. Rentals are a great way to test the waters and find out what kind of exhibit works best for you without a big upfront investment. By partnering with a company that offers rentals you also have the opportunity to add select pieces to any exhibits you already have, allowing you to update or customize them to meet your changing needs without investing in an entirely new exhibit. Full-service trade show companies in San Antonio, including Xtreme Xhibits, will have tables, chairs, monitors and even tablets available for rent, all of which can boost your visibility at the event.

Support Services

Support services are those behind-the-scenes services that are not glamorous but are critical to the success of your exhibiting experience. Look for trade show companies in San Antonio that offer to help you set up and tear down your display. Even if you plan to do this work yourself and never use these services, knowing that they exist as back-up can ease your mind and decrease the stress-level of the busy prep time before an exhibition. Perhaps more important are repair services. You never know what a convention will throw at you, including exhibit damage. Trade show companies that can provide you with experts to fix any damages or problems that occur means they can be counted on take care of the repairs while your staff focuses on interacting with visitors.

Sourcing trade show companies in San Antonio doesn’t have to be an overwhelming experience. Contact Xtreme Xhibits today to start identifying your needs and planning your next exhibit!

These compact, affordable and long-lasting displays from Xtreme Xhibits offer the ultimate in flexibility. They can be used as stand alone displays or incorporated into a larger San Antonio trade show display. They work equally as well at large trade show exhibitions as they do in retail or office environments. Find out more about the versatile banner stand and why marketers from every niche rely on these solid performers.

Common Types Of Banner Stands Seen At A San Antonio Trade Show Display

One of the reasons banner stands have remained so popular with San Antonio exhibitors is because they’re available in a nearly unlimited selection. You’ll find stands that can be used safely outdoors, others can hold product displays or literature and still others can be dramatically backlit. Every style of banner stand has its own accessories and add-ons making them completely customizable to meet your specific needs. They all set up and tear down easily and pack into one easy to manage bundle. Common designs include:

• Retractable stands: These displays are exactly what you expect based on their name. They feature flexible fabric that retracts, or rolls up, into the base of the display. This protects the graphics and creates a compact, easy to carry display. Some of these stand designs allow you to swap out graphics when you want to want to change your message, adding even more to their versatile nature.

• X-Frames: X-frames are simple designs that can be small enough to fit on a table or large enough that they tower high overhead. They are highly portable and are among the most affordable banner stands featuring lightweight design and easy packing and setup.
• Pop-Ups: Pop-up displays come in many sizes as well. Some are as large as an exhibit booth and can make a great backdrop for your San Antonio trade show display. All are easy to set up and tear down. They cost more than X-frames and retractables, primarily because they’re bigger, sturdier and designed to withstand years of use.

Versatile Functions

Although common at trade shows, banner stands have a much wider appeal. They can be found in nearly every advertising niche in every industry, not just as part of a San Antonio trade show display. Their compact size and affordable design make them popular in retail locations and offices alike. Retailers often use banner stands to draw attention to new products or displays or to provide information in a large, easy-to-read format. Likewise, offices use banner stands to welcome visitors to their company, provide directional information or to promote company products. And who hasn’t seen banner stands in use in public places announcing special events? Here are a few more uses for these common displays:

• Indoor or outdoor kiosk or sidewalk signs
• Retail display
• Visitor welcome sign in an office environment
• Directional signs
• Add-on or component of a San Antonio trade show display
• Announce a new product or service
• Promote a special event
• Display motivational messages for employees around the office
• Promote your company at job fairs
• Broadcast your message anywhere you can carry it!

Count On Xtreme Xhibits To Develop Banner Stands For Your San Antonio Trade Show Display

These are just a few of the reasons why we’ve come to rely on banner stands to promote our businesses, events and products or simply to share information. Contact Xtreme Xhibits for help designing a banner stand to complement your San Antonio trade show display.

Maximizing The Value Of A Trade Show Display Rental In Austin

Austin entrepreneurs and marketing gurus alike recognize the potential to be found at industry events and, while they may prefer a custom-designed exhibit, they often opt for a trade show display rental in Austin in order to save some money. This is a particularly good idea if it’s the first time a company has participated in a convention. If your company is making its first foray into the convention circuit, Xtreme Xhibits can work with you to create a trade show display rental at Austin events that will woo the crowd and establish your company’s convention credentials in no uncertain terms. If you’re wondering why Xtreme Xhibits is your best bet, read on to learn more about our marketing experience and the many ways you can benefit from our expertise.

Reasonable Prices

Xtreme Xhibits is proud to offer a complete line of trade show display rental options that can convey a message clearly without forcing customers to invest in a permanent (and more expensive) display. Our rentals also give you the opportunity to test drive a few different formats until you find the best design for your convention needs. You’ll also save a bundle on shipping, since we’ll come to the convention site to set up, break down and transport your trade show display rental in Austin back to our site.

A Variety Of Options

Even companies that have invested in permanent trade show exhibits can take advantage of the flexibility of a trade show display rental. Austin businesses often use them so that they can have a company presence at two different conventions, or a trade show event and a job fair, on the same weekend. A trade show display rental in Austin is also a great way to effectively market your business at venues when the trade show exhibit you own isn’t appropriate due to size limitations.

Using Trade Show Display Rentals Overseas

In an increasingly global marketplace, many industries are now organizing conventions overseas. The cost of shipping an exhibit to an international venue can be prohibitive and cause major logistical headaches. Fortunately, companies can contact Xtreme Xhibits’ international partners to order the appropriate trade show display rental for any international convention.

There is always a danger that a trade show display rental in Austin (or anywhere else) will end up giving you a cookie-cutter appearance if you don’t work with an established vendor. Xtreme Xhibits has been crafting customized options for trade show display rental in Austin for years. We offer a complete line of portable, tabletop, modular and pop-up displays as well as accessories and personalized elements that can accurately reflect your company’s marketing goals and look fresh at every event.

To learn more about a professional trade show exhibit rental from Xtreme Xhibits, Contact Us today.

The hard part is not deciding whether or not to participate in a trade show, but how to present your company or organization in the exhibit hall. Hundreds of designs and choices can overwhelm even the most seasoned marketing professional; new designs show up every year making decisions even more difficult.

Adding to the difficulty in choice are the practical concerns of cost and portability. Many organizations find themselves needing a few different exhibit designs, but unable to afford them all, thus, having to pick and choose one design over another, even if it doesn’t meet all of their needs. Then there’s the issue of getting the exhibit to the conventions. Large exhibits can be cumbersome and require a team to set up, while small exhibits can get lost in the crowd.

Modular Displays At Austin Trade Shows: The Best Of Both Worlds

Xtreme Xhibits offers hundreds of booth designs to choose from and fortunately, many of these designs are now modular displays. Austin trade show exhibitors are finding that the flexibility offered by modular displays can be just the thing they need to meet all their exhibiting needs.

Modular displays are often confused with portable and pop-up displays, but there are a few important differences. Modular designs are generally larger in size and heavier than portable displays. Modular exhibits also feature individual parts that can be arranged and rearranged to create many different booth configurations and give each exhibit a new look. Portable and pop-up displays often don’t have this flexibility. The versatility of modular displays is one of its biggest draws.

That versatility can translate into cost savings down the road too. Since modular displays can be rearranged to fit different booth configurations, exhibitors don’t have to purchase or rent extra pieces or components for their display based on the booth size and layout of different conventions. One model can meet all their needs.

Businesses aren’t limited to the original graphics chosen for the modular display either. With a little advance planning, panel graphics and images can be changed to target each convention’s specific audience.

Extend Your Reach With Modular Displays

From modular displays in Austin to San Antonio, one thing exhibitors agree on is their flexibility. Due to their versatile design, modular exhibits can extend a business’ marketing reach. They can be used at international conventions just as easily as college job fairs, making them the perfect choice for all your exhibiting needs.

If your company is interested in more information about Modular Displays, or any kind of trade show exhibit, please contact Xtreme Xhibits!

Finding Venues That Offer The Best ROI For Your San Antonio Trade Show Exhibits

It would be nice if every vendor at a trade show had complete control over the success of his company’s display, but that’s not the reality. You can have a fabulous tradeshow booth created by Xtreme Xhibits but still get lackluster results if you don’t train your booth staff properly or you don’t choose the right industry events. In fact, the venue itself can be the deciding factor in whether San Antonio trade show exhibits are successes or failures with your intended audience. If you choose to exhibit at industry events that don’t attract the needed crowds or don’t have enough pull with your demographic, you could take a substantial hit to your ROI. While it isn’t always possible to determine how many viable leads will walk through the door of any venue, you can determine whether a particular event will pay you dividends by taking a few critical elements into consideration:

Relevant Industry Experience

Take the time to review the results from any venues where you presented your San Antonio trade show exhibits by Xtreme Xhibits in the previous year. Analyze relevant data and study any details such as qualified leads and customer response, then calculate whether the benefits you received were worth the investment of time and money at each venue. Did you get to network with others in your industry? Did you learn anything from your competitors? How many qualified leads did your trade show exhibit generate? You’ll quickly discover that some expos gave you an impressive return on your investment while others simply sucked up valuable time and money with no discernible benefits.

Location, Location, Location

There are some cities that seem to attract droves of attendees to every industry trade show, while others are sparsely populated with unenthusiastic visitors who are going through the motions. Las Vegas nearly always generates plenty of interest, with industry professionals quick to sign up for a few days of business networking in the glitzy, playground atmosphere. It’s not alone in its appeal as a popular convention hotspot; New York City, Atlanta, New Orleans, Louisville, San Francisco, Boston, San Diego and Dallas are a few of the most successful trade show cities. On the flip side, there are cities that don’t seem to generate enough excitement for some industries. A boat show in Boise, Idaho may not be the best location for maximizing your trade show results.

Marketing Techniques

Although expo experience and a prime locale can both contribute to the success of San Antonio trade show exhibits, the final arbiter of your company’s success will be how much enthusiasm and talent you invest in each venue. If you’re hoping to expand your exposure in a new market or are looking for ways to broaden your company horizons, you may want to make your presence known in a few new venues. If you decide that a particular region or venue is worth it, be sure you take the correct steps to maximize your ROI. Coordinate early on with the event coordinator in order to learn how they will be marketing the event and what perks attendees can expect to take advantage of. Also ask about the central theme of the trade show. Will your company’s products or services be essential for most attendees, or would your presence by more of a “side light?” Working with the coordinator of any new tradeshow event will ensure that your San Antonio trade show exhibits will get the marketing exposure needed to generate interest and make your Xtreme Xhibits trade show display a resounding success.

If you or your company needs a banner stand, trade show display, or exhibit rental in the San Antonio/Austin Area, please contact us today!

Before The Show: Prepping Your Staff To Run Austin Tradeshow Exhibits

If it were as easy as setting up an Austin trade show display and sitting back while motivated buyers visited Austin tradeshow exhibits to throw down money and leads, everyone would love attending these events. But it doesn’t happen that way. For optimal response, you have to do some step-by-step planning that may seem dull, but advanced planning will always lead to better results. Be sure you begin training your booth staff a month or two in advance so that they can seamlessly run your Austin tradeshow exhibits. A well trained staff sets certain Austin tradeshow exhibits head and shoulders above the crowd on the trade show floor.

Make A List, Check It Twice

Preparing a checklist several weeks before your next trade show can prevent snags in anything from transporting and setting up your tradeshow exhibits and banner stands in Austin to proper branding of your products, services and your company’s trade show representatives. A typical checklist might look like this:

• Confirm your Austin trade show display space with the event manager
• Determine what your goals are each time you are involved with Austin tradeshow exhibits
• Become familiar with the venue’s marketing brochure and event program
• Put your plans in writing and create a staffing schedule for the event
• Confirm that your Austin trade show display presents a unified, clear message and is properly branded for optimal success
• Practice your company’s pitch with your trade show staff for a smooth, successful presentation
• Confirm that all needed materials, including brochures, business cards and giveaways, have been ordered and delivered.
• Make sure you have backups for all elements of your Austin trade show display in the event of an emergency

The Big Day (or Days): Critical Elements For Success On The Floor

You and your employees must be ready to greet attendees and give them a flawless pitch while answering any of their questions. It takes both physical and mental stamina to spend hours meeting, greeting and networking with potential leads. Your checklist for the big day should include anything you can improve or change at the present time, including:

• Enforcing an appropriate dress code for your Austin trade show display staff that’s professional yet comfortable
• Making sure everyone has sufficient breaks for eating, a restroom stop and simple “down time” to recharge
• Encouraging all of the staff at your Austin tradeshow exhibits to be upbeat, optimistic and helpful to every visitor

The Final Phase: After The Event, Proper Follow-Through Is Essential

It would be nice if you could simply sit back with a sigh of relief after the trade show displays and banner stands in Austin have been packed up and shipped to your next event, but you still need to do some follow-up work. Among the many steps you should take to ensure your Austin tradeshow exhibits continue to be successful long after the lights are off are:

• Properly sorting and compiling new and updated leads and entering them into your company’s records
• Mail follow-up marketing packets and any requested, additional materials as soon as feasible
• Touch base periodically with your leads so that your company is fresh in their minds when they are ready to sign a contract or make a purchase
• Hold a post-trade show meeting with all staff members who worked at your Austin tradeshow exhibits as well as any managers or marketing strategists so that you can brainstorm the weak spots and strong points. Then you can learn from any mistakes and improve your ROI with each one of your Austin tradeshow exhibits moving forward

Proper planning and preparation will always deliver better results when you’re on the trade show floor. If your Austin trade show display isn’t delivering strongly, you may need to focus more on all aspects of the before, during and after phases in order to ensure future success.

Contact Xtreme Xhibits if your company needs a trade show display!

Smart Phones And Your San Antonio Trade Show Stand

San Antonio conference attendees are now using their smart phones and tablets as a way to keep up with what’s going on at an individual trade show stand in San Antonio in order to ensure they aren’t missing anything crucial as they wind their way through the countless Austin banner stands and table top displays. Austin venues are seeing similar actions, with attendees taking full advantage of this relatively new way to streamline their trade show commitments while maximizing what they really want to focus on. Getting good coverage on social media will quickly drive visitors to your trade show stand, so be sure information about your company and some images of your Austin table top displays can be downloaded and reviewed by conference attendees.

Make Plans For Later

Most visitors on the convention floor are hurrying around trying to grab up the free gifts, briefly shake hands with other exhibitors, and get moving. It’s not conducive to take the time to really focus on any individual trade show stand in San Antonio, but it’s the way most people manage to juggle visiting table top displays in Austin and banner stands that catch their eyes. But in some cases, they’re in such a hurry they miss your San Antonio trade show stand entirely. What happened? Most likely, there was simply not enough time. To overcome the time constraint, our event professionals at Xtreme Xhibits recommend scheduling a meet-and-greet or cocktail party close by after the trade show floor is closed. If you can rent a private space ahead of time, you can even set up your San Antonio trade show stand in that room, where it will have far more impact because it’s no longer surrounded by the clutter of dozens or even hundreds of competing exhibits. Visitors will be able to relax, unwind and connect with you and your trade show stand in San Antonio without worrying about the time or having to hurry away. Let your innovative San Antonio trade show stand from Xtreme Xhibits multi-task for you.

Keep On Tweeting

Twitter isn’t the only game in town; there’s also Facebook, FourSquare and a host of other social media outlets that you can use to give interested parties more information and keep your trade show stand in their thoughts. Announcing unique giveaways, free consultations or the promise of cookies and a great cup of coffee will have people flocking to your trade show stand, where your Austin table top displays and banner stands in Austin will capture their interest and promote your product or service while they’re indulging a bit.

Any time you post a good photograph of your Austin banner stands or table top displays online, you’re creating a new interest in your company’s product or service. Blogging from the event floor is another great way to keep things lively at your trade show stand. San Antonio event professionals from Xtreme Xhibits note that updates from the floor are particularly popular in some industries if they are tied to photos, demonstrations or interesting industry links. Some people may simply be too busy to visit all the table top displays on the floor, but if you’ve uploaded videos or pictures, they may save that information and get back to you after the trade show has packed up and gone home.

While some industry leaders lament the intrusion of social media into the traditional realm of the trade show stand in San Antonio and elsewhere, we believe that it is the beginning of a new way to become interactive and generate more interest in today’s highly creative table top displays and banner stands in Austin and across the country. If you haven’t started using social media yet, now is the time to take advantage of it to cleverly promote your next trade show stand in San Antonio.

Contact Xtreme Xhibits to get your San Antonio or Austin trade show display design started today!

It’s difficult to capture the attention of visitors on the trade show floor when you’re competing with hundreds of other trade show displays. If you’re looking for an innovative way to grab and keep the interest of attendees, consider adding a few interactive elements to your booths for Austin trade shows or San Antonio tradeshow displays. Show and booth designers are increasingly using various techniques to apply to all of the senses by using audio, visual and tactile demonstrations and interactive activities that turn visitors into actual participants in San Antonio tradeshow displays.

Appealing To The Senses: Moving Beyond Information

Any time you incorporate a demonstration in booths for Austin trade shows, you’re engaging the reasoning skills of attendees. They can follow the thought process behind the demonstration and understand how the product or service works. But adding other elements that appeal to their sense of hearing, sight or touch adds depth to San Antonio tradeshow displays. If they can not only watch the demo, but touch the product or listen to a comparison, they will be more inclined to linger to learn more. You can then add banner stands in San Antonio with bullet points summing up the advantages offered by your company or direct people to the next station within your San Antonio tradeshow displays or booths for Austin trade shows. Layering your information and using different types of sensory input will underline the unique qualities of your company.

How To Do An Interactive Display

Today’s consumer electronics make it easy to turn San Antonio tradeshow displays into interactive, audience participation showstoppers. You can still use elements such as banner stands in San Antonio or table top displays in booths for Austin trade shows, but you shouldn’t stop there. Instead, use them to add newer technologies. With so many people using Smart Phones, consider adding QR codes to various elements so that visitors can quickly scan and download information about your business. Touch screens that reveal additional information and interactive catalogs, quizzes or guides displayed on several iPads displayed in your San Antonio tradeshow displays or downloadable to their own tablets are also great ways to encourage increased participation by individuals at San Antonio tradeshow displays.

For a more entertaining way to encourage interaction in your San Antonio tradeshow displays, consider installing responsive flooring that is illuminated or that features images as visitors walk on them. You can even create an interactive “trail” leading them to particular stations. Some booths for Austin trade show stands incorporate tactile features that allow individuals to touch your products or taste samples. Even scent can be used to trigger powerful responses. If you’re selling lawnmowers, air fresheners or aromatherapy diffusers that carry the scent of fresh mowed grass are wonderful, subliminal elements that will improve your ROI for a relatively insignificant cost.

Add A Personal Touch To San Antonio Tradeshow Displays

Numerous studies have confirmed that appealing to the emotions as well as the senses can pull visitors more deeply into the story of your products or services. You can use an array of elements to do this. Booths for Austin trade shows might include banner stands or table top displays in San Antonio tradeshow displays to draw visitors in and send them on to each new station as they follow the story you’re telling. Adding sensory elements can make the experience even more effective.

The use of a variety of interactive features when designing San Antonio tradeshow displays is a powerful way to ensure that visitors are fully engaged in what you have to offer.

If your business needs a custom trade show display in the San Antonio or Austin area, contact Xtreme Xhibits today!

Companies often have the misconception that they have to invest in the largest trade show displays possible if they want to truly impress trade show attendees. Investing in trade show displays that have an oversized footprint and feature elaborate details may seem like a great idea, but these costly displays can cause problems. Because they have unusual elements and are larger and more difficult to work with, you may have to ship them to the trade show venue early and spend extra time setting them up and breaking them down. You may also discover that full-sized trade show displays require more attention from your staff and more money to keep them in good condition. If your company is venturing onto the trade show floor for the first time or is interested in branching out with trade show displays in new locations, it may want to keep things simple in order to conserve both time and resources.

Thankfully, today’s trade show exhibits in Austin don’t have to be massive, elaborate structures to have an impressive impact. Your business can get great results using alternative trade show displays such as table top displays and banner stands that are less expensive, simple to set up and easier to work with than their oversized cousins. Whether your company is a “mom and pop shop” or an international business, you can use table top displays and banner stands to capture the interest of visitors on the convention floor if you take the time to use every element effectively.

Table Top Displays: Simple Powerhouses

 If you think table top displays are the equivalent of your old, grade-school quality science fair exhibits, think again. Table top displays have never been more attractive and professional, offering plenty of sophisticated features and myriad options for customization. They also have a smaller price tag while packing a full-scale marketing punch. Even companies with limitless trade show funding often invest in table top displays for use at smaller venues such as local job fairs or to use as adjuncts to their full sized island stands. Your company can take advantage of the lower cost of table top displays to maximize their impact with custom graphics and high-grade materials that will reflect your business’ dedication to quality. With lower shipping costs and easier set-up and break-down, table top displays will continue to save you money every time they are used.

Use Banner Stands Outside Of Traditional Trade Show Venues

In addition to table top displays, Austin professionals often take advantage of the versatility and simple design of banner stands. Austin trade show experts from Xtreme Xhibits point out that banner stands can be used in conjunction with island exhibits or table top displays to emphasize a point, give additional information, or draw in visitors if placed in a peripheral position, but this isn’t the only way to use these versatile, inexpensive marketing tools.

Banner stands in Austin are available in a wide range of styles and finishes, allowing you to clearly and unmistakably tout your brand logo or company tag line. Because banner stands are lightweight and retractable, they are the perfect solution when you’ll be traveling from one venue to another where limited marketing space will be available for your company. As stand-alone units, you can quickly put them in place at recruiting events, meet-and-greets and other venues where a full sized trade show display would be impractical.

Don’t be discouraged if your current marketing budget doesn’t allow for full-scale trade show displays in Austin. Designing and purchasing customized table top displays and banner stands from Xtreme Xhibits is an excellent way to ensure an impressive presence at trade shows and other venues without hurting your bottom line, and they can be easily integrated into a larger set-up when the time is right.