So you’ve decided to dive into the process of purchasing your first trade show display? Perhaps you’ve been renting for a few years or are completely new to the trade show scene, either way you’ve likely discovered that the process of purchasing trade show exhibits in San Antonio can be a bit overwhelming. With so much potentially on the line related to this important piece of marketing equipment, and with so many options to choose from, where do you even begin to sort through it all?
Xtreme Xhibits would like to invite you to first take a few deep breaths and then have a look at these tips for making the design and purchase process easy.
Trade Show Exhibits In San Antonio: Where To Start?
The choice in exhibit designs is more varied than ever before. Manufacturers are constantly innovating in order to provide their clients with new and engaging ways to interact with guests. When first setting out to choose the right design, it’s important to have a clear picture of what you’ll need from your booth. Be sure you’re able to answer these questions:
- What are your goals? – Will you be showing off a product or service? Are you more interested in collecting business leads? Do you have a particular measurement for event success? The answers to all of these questions will play an important part in the design process, and reputable dealers like Xtreme Xhibits will want to know your thoughts on all of these factors if you choose to enlist them in guiding you in the right direction.
- Who is your audience? – Once the “whats” are established, the natural next question is “who?” Identifying who your display is designed to attract will be a huge help in determining how to properly construct and brand it. Are you looking to interact directly with consumers or are you more interested in re-sellers? Once again, do you place a higher value on corporate leads or direct sales? The “who” of your marketing goals is just as important as the “what?”
- What type of shows will you attend? – And finally, we reach the “where?” While you likely won’t know exactly where your event schedule will take you throughout the entire life of your exhibit, you should have a general understanding of the size and type of the shows you’ll initially be targeting. It’s important to know how much space you’ll need to occupy, how long shows will generally last, and if your booth will need to be able to adapt to having different sides visible or accessible to guests before finalizing your design.
A Note On Budgets
As with all of your marketing efforts, having a clearly established budget will aid you in determining the overall ROI of your purchase. If you are working with an exhibit specialist like Xtreme Xhibits, don’t hide your budget until the end of the process. The best manufacturers are generally able to work within any budget and design consultants can’t possibly provide you with feasible suggestions if they don’t know what you’ll be able to afford. Worse yet, by being coy about your budget you run the risk of falling in love with trade show exhibits in San Antonio that are outside of your price range. Keep in mind that the staff at Xtreme Xhibits is here to help you choose the best possible solution for your marketing needs and the more information you can provide them with, the better they’ll be able to serve you.
To start the process of designing your trade show exhibits in San Antonio, or if you have questions about what options would best suit you and your company, contact Xtreme Xhibits in San Antonio today at 210.299.5000, or at their Austin location at 512.832.1921.