Preventing Your Sales Force From Failure

You must train your staff differently for this unique selling environment. Follow the

“M.U.S.T.-C” approach. (Meet; Uncover; Sell; Test; Close).

5 Critical Booth Staffing Strategies

From pre-show meetings, literature and right down to your dress code, your booth staff is the face of your company, educate and train them appropriately.

International Exhibiting

This report can help exhibitors and event marketers find the opportunities and avoid the pitfalls of exhibiting internationally. The report provides experienced advice for U.S. exhibitors exhibiting at foreign events, U.S. exhibitors in U.S. events marketing to foreign attendees, and foreign exhibitors coming to U.S. events.

An Inconvenient Booth

This 12-page report was produced by the Exhibitor Publishing Group, and sponsored in part by Skyline Exhibits. It’s based on survey responses from almost 500 exhibitors and over 100 exhibit industry suppliers. See how your peers and vendors perceive the obstacles and advantages of Green exhibiting.

The Trend to Custom Modular Exhibits White Paper

New 2009 report! Skyline Exhibits and Tradeshow Week magazine have worked together to develop this exclusive report comparing Custom Modular Exhibits to Traditional Custom Exhibits.

Information Technology White Paper

Skyline Exhibits and Tradeshow Week magazine have worked together to develop this exclusive report on the key trends impacting exhibitors and event marketers in the information technology (IT) industry.

Manufacturing & Industrial White Paper

Skyline Exhibits and Tradeshow Week magazine have worked together to develop this exclusive report on the trends impacting manufacturing and industrial industries and how these are changing exhibition and event marketing programs.

Medical & Healthcare White Paper

Skyline Exhibits and Tradeshow Week magazine have worked together to develop this exclusive report on the trends impacting exhibitors and event marketers in the medical and healthcare industries.

Professional & Business Services White Paper

Skyline Exhibits and Tradeshow Week magazine have worked together to develop this exclusive report on the key trends impacting exhibitors and event marketers in the professional and business services industry.

Successful Exhibiting Strategies In Uncertain Times

This report has outlined several proven methods to generate greater results from trade shows. Follow them and you will not only survive, but even thrive during an economic downturn. Moreover, you’ll also set the stage for even greater growth when economic times rebound. 16 pages.

What’s Working In Exhibiting

Discover “What’s Working in Exhibiting” with this new White Paper from Skyline Exhibits and Tradeshow Week Magazine. With almost 100 tips, the report reveals the most effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets. 32 pages.